Study: Female Gamers On The Rise, Online Gaming Steady
Some sources will like to claim that about half of the gamers out there are female, but those who actually participate in this hobby on a frequent basis know the number to be false. That stat includes anyone who may jump on the PC to play Solitaire at work; it doesn't feature avid gamers.
However, that doesn't mean the number of girl gamers isn't on the rise. According to the NPD's Gamer Augmentation 2009 report released today, approximately 28% of all console gamers are female, which is up from 23% last year. Not surprisingly, the study attributes this increase to the Nintendo Wii, and due to our readership here, we have no need to explain why. As for other interesting numbers, the "extreme gamers" played about 39 hours per week last year, as opposed to 46 hours the year before (the EverCrack babies are going outside!), but at the same time, it seems those with the least amount of money play the most. The "extreme gamers" fell into the lowest demographic in terms of household income and yet, they purchased an average of 24 games in the 2008 holiday quarter. ...now we know why they're broke. The good news is that "extreme gamers" only comprised about 4% of all gamers in the study, so that definitely supports my moderation theory. As for time spent online, that number has remained about the same; the average gamer spends about 38% of his or her time online, which seems a little high to us.
For the record, this study used 20,000 participants aged 2-65 (uh...2?) and was conducted in January of this year. Perhaps the Wii will act as a gateway for many female gamers out there and by 2015, females really will be closing in on half the gamer population. Then again, we have to remember that most video games seem intrinsically tied to male interests...but things can change.
P.S. That pic is gaming-related. Look closer...
6/30/2009 Ben Dutka