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Square-Enix Gets "Edgy" With New Game Label

In Square-Enix's ongoing bid to appeal to a wider audience, they continue to make strides that will - supposedly - resonate with the Western masses.

According to Famitsu and as noted by Andriasang, Square-Enix has unveiled a new box label that will denote their more mature, Western-styled products. It's called "Extreme Edges" and will be reserved for Western-developed titles that have the CERO "D" (17+) or "Z" (18+) ratings; one game under this new label is Kane & Lynch 2: Dog Days, which is certainly "edgy." Basically, any time Square-Enix - or a Square-Enix subsidiary, like Eidos - produces a game that is Mature-rated, it'll fall under the Extreme Edges category. It's a far cry from the old days of Squaresoft, when few (if any) of their games were rated above "T" and most all raked in high review scores from critics. This isn't to say that these new "edgy" titles can't be great; it just shows how drastic the changes have been at Square in the past decade. Some will say the changes have been for the worse and RPG aficionados are bound to agree, but if the games sell and the company turns a profit, the company in question isn't likely to care.

But what if the titles don't meet sales expectations? Any chance they return to some semblance of the good ol' days? Yeah, I know. Probably not.

4/27/2010 12:22:37 PM Ben Dutka

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lttsy
Thursday, May 20, 2010 @ 9:52:52 AM
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