Sony, Pepsi and Paramount Pictures.
Today, Pepsi-Cola, Sony Computer Entertainment and Paramount Pictures all striked on a deal, and the Paramount movie Tomb Raider, due in theatres June 24, is in the middle of this. The three companies are proud to present you the, "Raid the Pepsi, Search for Playstation" contest, which will begin on May 14th and end with with the release of the Tomb Raider movie, starring Oscar winner Angelina Jolie. This promotion is set to be the biggest giveaway of Playstation 2's, ever! Sweet!
SCEA is adding incredible value by bringing PlayStation 2 to the mix; it's the state-of-the-art video game system and it has become a 'must-have' entertainment item," said Frances Britchford, vice president of marketing for Pepsi-Cola North America. "Then Paramount will bring the excitement even higher when 'Tomb Raider' premieres in June."
Lisa DiMarzio, Senior Vice President of Worldwide Marketing Partnerships for Paramount Pictures said, "Wild Cherry Pepsi is the perfect fit for the energy and adventure of Tomb Raider. Pepsi has fully embraced the property by leveraging all assets of the brand."
"This cross-promotional campaign truly combines the power of three of the world's most recognized brands to create this summer's most exciting promotional effort. We are especially pleased to see a property like 'Tomb Raider,' which was born on PlayStation, evolve into a major theatrical release," said Andrew House, senior vice president, Sony Computer Entertainment America. "Among Hollywood's elite, celebrities and studios alike, we have witnessed an explosive interest in PlayStation 2 computer entertainment system and what it represents as a viable entertainment option. We are very excited to be partnering with Pepsi and Paramount Studios on this promotion and are confident that this program will reinforce our message that the PlayStation brand represents quality entertainment bar none."