Activision to roll out a new brand, O2.
I personally have known of this new branch for about two weeks now, but up until today an official statement regarding O2 was never released. Activision is proudly presenting to us their O2 brand, which is pretty much the equivalent of Acclaim's "Max Sports" brand. The O2 identity will be slapped on 'extreme games' such as Tony Hawk's Pro Skater, Mat Hoffman's Pro BMX, Kelly Slater's Pro Surfer, Shaun Palmer's Pro Snowboarder and even the upcoming Shaun Murrray Wakeboarding game. All of Activision's "extreme" properties will have the O2 label slapped on them, so only settle for the best.
"The introduction of Activision O2 further strengthens the company's position as a leading developer of compelling action-sports games," stated Kathy Vrabeck, executive vice president of worldwide publishing and global brand management for Activision. "The brand underscores our commitment to consumers by providing us with a clearer and stronger voice in the marketplace--a voice that more accurately reflects the innovations we have and will continue to bring to the category. Activision O2 also reinforces the company's goal of continuing to build on the category that we pioneered with the best-selling action-sports franchise to date, Tony Hawk's Pro Skater."
The whole concept for O2 is that it relates to 'big air' or 'air to the second power', if you want to put it that way. The first "O2" branded title will be Mat Hoffman's Pro BMX for PSOne later this month.