E3: Sony and RealNetworks sign a deal.
In addition to signing with AOL Time Warner yesterday, Sony has signed a deal with RealNetworks today in order to embed Real Player technology into future Playstation 2 dev-kits (SDKs). The integrated Real Player will allow PS2 online surfers to load Real media from webpages that offer it without any hassle.
"Our goal is to revolutionize the home entertainment market and even communication itself with PlayStation and PlayStation 2, the most prevailing entertainment platforms in the world," said Ken Kutaragi, CEO, Sony Computer Entertainment Inc. "Streaming media integration will vastly enrich the computer entertainment world PlayStation has built up to date. While envisioning the direct download of digital content from the network in the coming broadband era, we will obtain digital streaming and downloadable media using current networks, by integrating into PlayStation 2 the world's most popular Internet media delivery client, RealPlayer. As the world of gaming and the Internet merge, so too will entertainment and communication."
"Through this exciting collaboration with Sony Computer Entertainment, we will provide consumers the ability to enjoy their favorite Internet media through the most popular digital home entertainment platform in history," said Rob Glaser, chairman and CEO, RealNetworks, Inc. "One of RealNetworks' core objectives is to enable consumers to experience their favorite Internet media wherever and whenever they want, and our universal media delivery system allows us to provide this experience on any device and on any platform."
In addition to viewing Real media files, surfers will also be able to listen to over 2,500 internet radio stations. Certainly Sony is making waves at E3, and the show hasn't officially hit full swing either.