Atlus an Kadokawa partner-up.
It was announced today that the videogame colossal Atlus and Japanese publishing giant Kadokawa Shoten will join forces in a hope to improve videogame sales. Apparently, the two companies have been working together in an effort to establish a real presence in the gaming community where titles from each company will be sold directly to the consumer. It was August of last year that this project began, and it is rumored that as many as 7000 locations may be set up in Japan in the near future. Both companies believe this will help the consumer as a whole, and improve earnings on their part.
To get things rolling as fast as possible, both Atlus and Kadokawa will begin projects for direct sale in October. Atlus is planning a new entry in the Touge Max G series for the PS2 that has already seen two installments on the original Playstation. Kadokawa will begin a PS2 title of its own that is unannounced at the time. Together, the two companies hope to achieve 150,000 units for sale. Along with this bold first move, by March of 2002, Atlus and Kadowaka hope to have anywhere from 15 to 20 PS2 titles available through the 7000 direct sales outlets. It is believed that by selling directly to the consumer will produce a 10% higher earning total on each PS2 game sold. These earnings will better support game development for companies and consumers. It is even hoped that other sources will join in the future to add in support. It will be very interesting to see what lies ahead for both these giants in business.
6/18/2001 Matt Stensrud