PS2 News: THQ ships MX 2002 Featuring Ricky Carmichael for PS2. - PS2 News

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THQ ships MX 2002 Featuring Ricky Carmichael for PS2.

  THQ has officially announced the release of MX 2002 Featuring Ricky Carmichael. The title has been hailed an absolute insane game with killer freestyle options and hardcore racing aptitude that is exclusive to the PS2. Not only does the game comprise the absolute most exciting and pinnacle rider in the sport, Ricky Carmichael, it delivers an incredibly detailed freestyle mode for tricks and exploration, and a racing mode that is so realistic you may actually feel the sharp turns maneuvered around corners. MX 2002 Featuring Ricky Carmichael is scheduled to be in stores by the 4th of July providing PS2 gamers a simulator that you may not want to miss.

  "Ricky Carmichael is the premiere rider in a sport that has really taken off," stated Alison Locke, executive vice president of North American publishing, THQ. "In addition to national race coverage regularly airing on major networks, the popularity of motocross is due, in no small part, to the emergence of freestyle as a spectacular visual event. This is exactly what we have captured with MX 2002 Featuring Ricky Carmichael." 

  "Itís awesome, totally fun and innovative. This is by far the most advanced motocross video game, with realistic graphics and bike control. Iím proud to be involved with it," said five-time national champion, Ricky Carmichael. "THQ has really captured the essence of motocross."

  "We are very excited about the new physics engine we created for MX 2002 Featuring Ricky Carmichael," said Don Traeger, president, Pacific Coast Power & Light. "Not only does this game have an extensive racing mode, but it has every wicked trick in the sport. Players will feel every bump on the track, while controlling the clutch and bike speed to pull off real tricks including stoppies, wheelies, back-flips, 360''s and many more."

  MX 2002 featuring Ricky Carmichael, the latest installment in THQ's motocross series, is being backed by a multi-million dollar marketing campaign and has already been receiving high praise from the video game press, from destinations such as IGN, GameSpot and of course PSX Extreme.


Marketing highlights for MX 2002 Featuring Ricky Carmichael include:

  • Network and cable television campaign on ESPN, ESPN2, MTV, Fox Sports Net, Fox, E!, UPN, TNN and Speedvision, targeted toward gamers and motocross enthusiasts.
  • THQ sponsorship of high profile motocross and freestyle events, including the THQ US Open, Outdoor Nationals of Motocross, Xgames Qualifiers Moto X Freeride Series and Loretta Lynnís Amateur National Championships.
  • An aggressive five-month national print campaign in consumer, gaming and motocross publications.
  • On-location event marketing and product sampling at high profile venues.
  • Extensive direct mail campaign featuring interactive demos, product information and consumer sweepstakes.
  • Cross promotions with mass market and grass root companies that include product inserts, hang tags, kiosk sampling and more.

  The game includes a 30-rider roster, and shows of top freestylers including Carey Hart, Trevor Vines, and Mike Jones. The top names in racing are also well represented, with riders like Ricky Carmichael, Mike LaRocco, and Kevin Windham. Each character is portrayed perfectly as they are showcased on officially licensed events and tracks, giving an incredible boost to the level of realism that has already been accomplished. 

  It appears that THQ has concentrated heavily on a vigorous freestyle mode and has made it their main aspect in MX 2002 Featuring Ricky Carmichael. Players are able to explore the open terrain without limits or restrictions, and will be awarded with secret areas and death-defying tricks. Incorporating with the vast amount of opportunities, MX 2002 Featuring Ricky Carmichael has been developed with an extraordinary system, Render Ware Graphics from Criterion Software. With extremely high detailed graphics, it also is absolutely free of any pop-ups or fogging. The sightlines in the game are excellent, and adhere to the brilliance of the game. 

  MX 2002 Featuring Ricky Carmichael is a game that should impress many, and will absolutely stun fans of motocross. The realism of the game is amazing and the detail delivered by THQ has never been seen in a motocross title.

6/28/2001 Matt Stensrud

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