Dave Mirra 2 to sponsor Gravity Games
It has been announced recently that Dave Mirra Freestyle BMX 2 has become the official BMX videogame sponsor of the 2001 Summer Gravity Games. The game will be available for play in numerous booths during the event along with advertising in the main stadium and event area. Sponsorship and a national TV commercial will air during coverage of the competition on NBC. Mirra himself will also make an appearance at 2:00 p.m. to sign autographs and meet fans in support of the launch of DM2.
"Acclaim is thrilled to become the official BMX video game sponsor of the 2001 Summer Gravity Games, as it is the perfect venue to kick off 'Freestyle Thursday' and debut the premiere BMX game for the PlayStation 2," said Steve Felsen, Senior Director of Brand Management. "This sponsorship strategically supplements our $4 million integrated marketing campaign and underscores our ability to reach our target audience where they live and play."
9/5/2001 Matt Stensrud