PS2 News: Sega engages in $20 million promotion plan - PS2 News

Members Login: Register | Why sign up? | Forgot Password?

Sega engages in $20 million promotion plan

  It was announced today that Sega would be spending upwards of $20 million to promote its Sega Sports brand. Included in this promotion are both print and broadcasting advertisements, promotions with key retailers, and promotions at major sporting events. Also included in this promotion will be the development of a new Sega Web site designed specifically for its sport brand. Players will also be able to compete in tournaments and receive national rankings.

   "Sega Sports is a brand that has set the benchmark for quality sports gaming for more than a decade," said Chris Gilbert, executive vice president of marketing, Sega of America. "Now, we are ready to take our quality titles to the next level as a platform-agnostic third-party publisher of great sports games. When we say Sega Sports will bring 'all key sports to all key platforms,' we want consumers to know there is a choice. And once they get a taste of what Sega Sports delivers, there will be no turning back."

   Sega has also gotten in with ABC Monday Night Football, as it will begin its nationwide commercials September 17. Sega will additionally be an official sponsor of the Super Bowl, while it continues to promote the fact that it is now a multi-platform publisher.

9/6/2001 Matt Stensrud

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous

New Comment System

Legacy Comment System (0 posts)

There are no comments to display.

Leave a Comment

Please login or register to leave a comment.

Our Poll

How often do you visit the site?
Once a day
Several times a day
Every few days
Once a week
This is my first visit
I've never been here, even now I am not here

Previous Poll Results