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Sega discusses financial goals

  It was announced in a recent interview the plans Sega hopes to obtain concerning the worldwide gaming market. Apparently, in the 2003-2004 fiscal year, the company hopes to secure 15 percent of both the North American and Japanese gaming markets (where it currently accounts for 5 percent), as well as 12 percent of the European market (where it currently accounts for 3 percent). To obtain this, Sega plans to sell 15 million units in North America and 10 million in both Japan and Europe, totaling 35 million units.

   It was also stated by Kayama that Sega would be returning to profitability during April through September. The company is projecting a profit of 300 million yen, which differs from its previous loss of 28 billion yen during last year. "Our goal is to become the world's largest game software provider," Kayama concluded.

   Sega is striving to establish itself as a multi-platform game publisher as it is developing for all three next generation consoles including the Game Boy Advance. Kayama also stated it will be working more with Sony as it plans to increase titles on the PS2. "We are talking closely with Sony on a strategy to boost the number of online users among PlayStation 2 holders. We can't say where we stand on that right now. It's top secret,'' he said.

9/7/2001 Matt Stensrud

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