Activision and Quicksilver sign agreement
It has been announced that Activision and Quicksilver have entered a promotional alliance concerning both of Activision’s games Tony Hawk’s Pro Skater and Kelly Slater Pro Surfer franchises. Including promotion deals through retail, clothing, and in-game footage, the partnership will commence this November, with the release of THPS2X for the Xbox and THPS3 for the PS2. Also included in this agreement, Activision will be able to supply their games through retailers of the skateboarding and surfing genre.
"Quiksilver is the perfect strategic partner for the Activision O2 brand,'' said Will Kassoy, senior director of global brand management for Activision. "Like Activision, the company is deeply rooted in the action-sports lifestyle and shares our goal of delivering top quality, authentic products that enthusiasts know and trust."
9/17/2001 Matt Stensrud