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PS2 price drop in Europe

  It has recently been announced that the price of Sony’s Playstation 2 in Europe will be dropped significantly in price. Compared too the original 260 pound ($380) it will now furnish a more appealing 199 pounds ($293) for the European public. Although this price reduction brings up issues involving the possibility of a North American price drop of the PS2, SCEA has not given any word to this development.

   "SCEE stated at the time of launch that its strategy would be to pass on any future savings to its customers and this is exactly what we are doing now," said Ray Maguire, marketing manager for Sony Computer Entertainment Europe. "With its attractive new price point, with the PlayStation 2's unbeatable technology package, and with a vast portfolio of over 100 software titles, we believe there has never been a better time to enter the PlayStation 2 experience."

   "Clearly a new price point of £199, DM 599, FF1990 will make PlayStation 2 much more accessible to the mass market, but it's not just about the price.” Said David Reeves, SVP Marketing and Sales for SCEE. He continued, “In the run up to Christmas, we will see a wealth of outstanding games launched in support of PlayStation 2 including "This is Football 2002", "Wipeout Fusion", "World Rally Championship", "Airblade'", "Time Crisis 2" and "Jak and Daxter," plus many titles from independent publishers exclusive for some time to come to PlayStation 2 such as "Devil May Cry" from Capcom, "Silent Hill 2" from Konami, "James Bond ..Agent under Fire" and "SSX Tricky" from Electronic Arts, "World Wrestling Federation Smackdown!: Just Bring It" from THQ, "Legacy of Kain: Soul Reaver 2" from Eidos and "Burnout" from Acclaim.”

   He followed up his statement with, "As we have received economies of scale in production, we have passed these on to the consumer during this year; our retail partners know this. From November last year, PlayStation 2 has sold at over three and one half times the rate of the original PlayStation over the same period of launch and we are now ready to make the move to these new price points.

   To support such a massive launch program, we anticipate marketing spending in excess of Euros 140 million across the PAL territories over the next 4 months alone.

   We are confident that coming out of Christmas, PlayStation 2 will be firmly established as the console of choice for all gamers for 2002 and beyond and that developers and publishers alike will further build upon their commitment to write exclusive quality titles for PlayStation 2."

   The President of SCEE, Chris Deering had this to say, "Everything is now in place for PlayStation 2 to further capitalize upon its unrivalled market leadership. We have the quality games, an aggressive price point, the best developers in the world, manufacturing capacity and significant trade support.110 PlayStation 2 software titles are now available, with over 90 more becoming available before Christmas.

   In PAL territories there will be over 40 million PlayStations (PlayStation, PS one and PlayStation 2) by Christmas. All of them will be able to play the 1,238 PlayStation games available; PlayStation 2 will play all the 200 games available by Christmas and DVD movies. This will be the largest and widest range of games of all time."

   Finally good ol’ Phil Harrison, SVP of development for SCEE had the final word,  "Never before have I seen such incredible support for a platform. Critics said PS2 was difficult to program for; yet here we are 10 months after launch with more than double the number of games for PS2 than we had at the same stage for PlayStation. We have Codemasters, Infogrames, Ubi Soft and many other Euro-based publishers and developers, Konami, Capcom, Namco, Square from Japan and Electronic Arts, Disney, Activision and THQ from the USA all supporting PlayStation 2.

   From Sony Computer Entertainment too, there has never been such a fantastic array of great games: "This Is Football 2002", "World Rally Championship", "Airblade", and "Wipeout Fusion". The trade and consumers must be licking their lips in anticipation."

   Clearly everybody at Sony is very excited about the price drop. Now the only territory awaiting a price drop is the US.

9/26/2001 Matt Stensrud & Solidsnake

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