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Entertainment survey for the holidays

  In a recent survey of 800 households, consumers are planning to spend more money improving their home entertainment environments and purchasing items that they believe will be most productive. It was found that 72 percent of consumers plan to spend more time at home than they did last holiday season and 34 percent stated they plan to spend more time enjoying music, playing games, and watching movies with friends and families. In a break down of these numbers, 70 percent will spend more time listening to music, 53 percent will be renting more movies, and 43 percent will be playing more games at home this year.

   In the top percent of hottest entertainment choices was DVD players and videogame consoles. The Sony Playstation 2 is ranking highest among next-generation consoles presently and plans to take this statistic through the holiday season. After the tragedy America faced these past months, more consumers are looking for away to take a break from the real world and have stated that adventure games will be especially popular over the holidays.

   "The concept of the home as a personal 'entertainment castle' shows how hungry consumers are to upgrade their current home entertainment systems as they spend even more time in their homes," said Dr. Jack Torobin, president at COMsciences Worldwide, who conducted the poll. "Entertainment products that offer additional functionality and a great variety in content will sell well this holiday season."

   "The survey reveals what our loyal fans have been saying for some time, that it's not enough to offer just music or movies or videogames anymore -- consumers want it all," said Kaz Hirai, president and chief operating officer, Sony Computer Entertainment America Inc., the company that commissioned the survey. "Consumers want great content, and a lot of it. That's why we designed PlayStation 2 as an all-in-one home entertainment solution with the broadest and largest title library anywhere."

   Name brand items are also very important to consumers according to the survey, as 83 percent of people rely on name brands that are popular and trustworthy. Sony was found to be the top choice of consumers with 52 percent finding it the most recognizable brand and 39 percent stating it is the most popular. These numbers blew just about every other brand away in terms of consumer following and truly shows the power Sony has gained over the years. With this statistic, it is no wonder the Playstation is the number one choice for next-generation consoles.

   "Retailers clearly see Sony's PlayStation 2 coming out on top this season. PlayStation 2 has been in the market for more than a year now, and its best games are hitting shelves just in time for the holidays," said Sean McGowan, PlayDate principle and Director of Research for Gerard Klauer Mattison.

11/21/2001 Matt Stensrud

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