PS2 News: Crash Bandicoot announced as sponsor - PS2 News

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Crash Bandicoot announced as sponsor

  Universal Interactive, Inc. has announced that Crash Bandicoot, the character of Crash Bandicoot: The Wrath of Cortex, is an official sponsor of Alien Ant Farm in concert at House of Blues Sunset Strip on Saturday, December 22, 2001. The concert is scheduled to begin at 9:00 p.m.

   "Alien Ant Farm is a fantastic band whose audience matches that of our beloved orange marsupial, Crash Bandicoot," said Jim Wilson, president of Universal Interactive. "We are looking forward to welcoming Crashıs nationwide tour home to Los Angeles with his attendance at Alien Ant Farmıs concert at House of Blues Sunset Strip."

   Crash Bandicootıs sponsorship of the band is part of a national multi-million-dollar advertising campaign. Throughout the fall of 2001, a costumed Crash character has made appearances nationwide at retail locations, college campuses, movie openings, sporting events and other public activities.

12/20/2001 Matt Stensrud

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