EA Fishing For High BF3 Review Scores In Europe?
It seems we can't get past a major game release without running into this controversy.
According to a recent report concerning the Norwegian press, it seems Electronic Arts might be sending out feelers for those more willing to give Battlefield 3 a high review score.
Evidently, several sites, including Gamer.no and Gamereactor.no, received a strange response to their request for early BF3 review copies. The critics in question were sent a questionnaire, which at first seems pretty standard; it asks for name and contact info, etc. But a couple questions have left some people scratching their heads:
"Has he expressed enthusiasm or concern for BF3?"
"Is he a fan of Battlefield?"
Then there are questions that deal with EA's primary competition for BF3; Activision's Call of Duty: Modern Warfare 3. "Is he a fan of Call of Duty?" just doesn't seem to fit...why is EA asking about this? Now, in the past, EA has made it plain that they put a heavy emphasis on review scores, and several DICE and EA employees have expressed great distaste for CoD. But is this really what we think it is?
Well, we haven't heard of anything like this happening in the US. For example, we were asked to confirm an address and a platform preference, but that's it. So maybe we shouldn't leap to inaccurate conclusions just yet.
Related Game(s): Battlefield 3
10/18/2011 8:54:57 PM Ben Dutka