EEDAR: More Than Half Of Console Owners Get DLC
Downloadable content is a big deal, and it gets more popular with every passing day.
According to a report from Electronic Entertainment Design and Research (EEDAR), the percentage of gamers who download extra content is steadily rising. In fact, the number of PlayStation 3 and Xbox 360 owners who have downloaded new stuff for their games has now exceeded the number who haven't.
EEDAR conducted a 2011 Deconstructing DLC survey, and found that 51% of participants bought at least some DLC in the previous year, which is up from 40% in 2010 and 34% in 2009. Now that it's 51%, EEDAR says this means around 20 million North American gamers have picked up add-ons in the past 12 months. The total revenue has hit $875 million this year, and this should all continue to grow due to higher broadband speeds and increased marketing.
Worldwide DLC revenues are closing in on $2 billion overall, so it's a lucrative piece of the industry these days. As for the 49% who haven't downloaded extra content, those gamers listed a variety of reasons for avoiding DLC. Privacy concerns were the most common reason, and other complaints included the inability to return DLC, the high cost of the content, and the inability to demo DLC. 24% also said there was enough free DLC to satisfy them.
So how do you feel about downloadable content, a new feature for this console generation?
10/19/2011 10:21:00 AM Ben Dutka