EA Backs Off On Activision, Makes A Play For Peace
See Full ImageFor much of the year, EA and Activision have been trading blows in statements and interviews.
Truthfully, EA has been the aggressor more often than not, with company boss John Riccitiello saying they were designing Battlefield 3 to "take down" Call of Duty. Obviously, they were referring to the long run; EA doesn't expect BF3 to beat Call of Duty: Modern Warfare 3 in the sales department.
But EA has continued to be confident and in some ways, kinda cocky. Therefore, it's a little surprising to see EA executive vice president Patrick Soderlund make a respectful comment after their game hit store shelves. As he told IGN:
"We all respect what Call of Duty brings and what they're going to come with. Right now we're out in the market, and that's all I know. When they come out, they come out, and I wish them the best of luck. They're partners in this industry, and I play all their games and I look forward to many of them, and all I can do is try and make sure that people stay interested and want to have more Battlefield."
While BF3 is a fantastic game, we still think they didn't do quite enough to intimidate Call of Duty.. Even so, the game shipped 10 million and sold 5 million copies in its first week, so EA should be plenty satisfied.
Tags: ea, activision, battlefield 3, modern warfare 3, mw3
11/1/2011 8:52:14 PM John Shepard
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Comments (31 posts)
Excelsior1
Tuesday, November 01, 2011 @ 9:58:38 PM
Reply
5 up, 2 down
WorldEndsWithMe
Tuesday, November 01, 2011 @ 10:27:43 PM
8 up, 0 down
Excelsior1
Tuesday, November 01, 2011 @ 10:49:40 PM
5 up, 0 down
WorldEndsWithMe
Tuesday, November 01, 2011 @ 11:00:24 PM
3 up, 0 down
Dancemachine55
Tuesday, November 01, 2011 @ 10:17:26 PM
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It just looks like you're trying too hard. No one at EA should've mentioned Call of Duty at all!! Leave the bickering to editorials, journalists and fans. Activision staff seemed to be pretty tame about all this, just showing off the game, the multiplayer and merely acknowledging but not commenting on the competition.
I can't believe I'm saying this, but for once I'm actually on Activision's side. (in terms of behaviour against competition) EA execs have acted incredibly childishly and immaturely towards Activision and Call of Duty that it hurts their image... at least to those paying attention.
Yes, I will be getting Battlefield 3, should be arriving in the mail soon. I will eventually get MW3 once the price comes down or many of my friends get into it.
However, I am very close to not supporting either BF3 or MW3 at all with all this childish bickering going on. Not only that, but there are heaps of games coming out around them that I would much prefer to play, like Uncharted 3, Sonic Generations, Batman Arkham City, Elder Scrolls V Skyrim, Dark Souls, Red Dead Redemption GOTY Edition, Saints Row The Third, Gears of War 3, Halo Anniversary, Assassin's Creed Revelations, Super Mario 3D Land, Mario Kart 7 or Zelda Syward Sword.
Yep... MW3 and BF3 have a lot of competition this holiday season, and I LOVE IT!!!
2 up, 0 down
WorldEndsWithMe
Tuesday, November 01, 2011 @ 10:28:56 PM
1 up, 0 down
Dancemachine55
Tuesday, November 01, 2011 @ 10:48:33 PM
The online and split-screen multiplayer, the multi-platform release, the pick up and play controls, the short and easy to finish campaign, the killstreaks and levelling systems, CoD has everything a casual and hardcore shooting fan could want. No steep learning curve here, which is why everyone plays it.
You're right World, name recognition alone will make this thing sell like hotcakes. Look at fashion labels, Coka Cola, Apple, McDonald's, Disney, all these things draw people in through name recognition alone even if there are better quality products out there.
0 up, 0 down
aaronisbla
Wednesday, November 02, 2011 @ 1:03:57 AM
1 up, 0 down
WorldEndsWithMe
Tuesday, November 01, 2011 @ 10:31:41 PM
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Still though, it's about time someone stood up to the aging rehashed FPS king so I like the cocky attitude from EA.
3 up, 1 down
Underdog15
Wednesday, November 02, 2011 @ 8:23:23 AM
You can't kill and then teabag an opponent that just wished you the best of luck without a little negative PR.
0 up, 0 down
WorldEndsWithMe
Wednesday, November 02, 2011 @ 9:13:44 AM
3 up, 0 down
Underdog15
Wednesday, November 02, 2011 @ 10:19:51 AM
Actually,
Where's LV... I bet he would do it for us. He's thought his boy parts are neat for a while now.
Last edited by Underdog15 on 11/2/2011 10:20:21 AM
1 up, 0 down
frylock25
Wednesday, November 02, 2011 @ 1:07:42 PM
0 up, 0 down
tes37
Tuesday, November 01, 2011 @ 10:43:15 PM
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2 up, 0 down
Nas Is Like
Tuesday, November 01, 2011 @ 11:14:31 PM
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0 up, 0 down
aaronisbla
Wednesday, November 02, 2011 @ 1:05:55 AM
2 up, 0 down
ZenChichiri
Wednesday, November 02, 2011 @ 12:28:02 AM
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1 up, 0 down
JackDillinger89
Wednesday, November 02, 2011 @ 1:05:01 AM
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2 up, 2 down
tridon
Wednesday, November 02, 2011 @ 5:25:35 AM
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1 up, 0 down
Geobaldi
Wednesday, November 02, 2011 @ 10:30:51 AM
Last edited by Geobaldi on 11/2/2011 10:32:36 AM
0 up, 0 down
___________
Wednesday, November 02, 2011 @ 6:52:20 AM
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im shocked!
they must of woke up and kicked all the trash talking 10 year olds out the door.
THANK GOD!
if i said half the crap they did about my companies competition id be fired so fast my head would spin clean off!
0 up, 0 down
Neo_Aeon666
Wednesday, November 02, 2011 @ 7:08:12 AM
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BF3 is awesome. Now I am waiting to see if MW3 will live up to the challenge.
1 up, 0 down
firesoul453
Wednesday, November 02, 2011 @ 10:14:16 AM
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THey admitted competition is a good thing!!!
EA I almost like you again
0 up, 0 down
Stang
Wednesday, November 02, 2011 @ 10:52:01 AM
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MW3 Baby !!
1 up, 2 down
Underdog15
Wednesday, November 02, 2011 @ 11:46:33 AM
Personally, I hope as many games as possible are popular. That way, everyone has a game that works for them.
Diversity is necessary.
Last edited by Underdog15 on 11/2/2011 11:47:29 AM
2 up, 0 down
DjEezzy
Wednesday, November 02, 2011 @ 12:38:47 PM
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1 up, 0 down
Stang
Wednesday, November 02, 2011 @ 12:42:36 PM
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Activision didn't bite.
1 up, 3 down
dirdiggler
Wednesday, November 02, 2011 @ 3:59:15 PM
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0 up, 0 down
Stang
Thursday, November 03, 2011 @ 10:59:49 AM
Most of COD Elite is free - you only have to pay if you want to enter the contests, get the DLC early etc.
0 up, 0 down
Douchebaguette
Reply
Tuesday, November 01, 2011 @ 9:47:48 PM
EA have done what they can (their stunts and challenges) as the game has already released; sounds like EA are in an evaluation mode of sorts. Either that or the staff got slapped. With a fish.