EA Backs Off On Activision, Makes A Play For Peace
For much of the year, EA and Activision have been trading blows in statements and interviews.
Truthfully, EA has been the aggressor more often than not, with company boss John Riccitiello saying they were designing Battlefield 3 to "take down" Call of Duty. Obviously, they were referring to the long run; EA doesn't expect BF3 to beat Call of Duty: Modern Warfare 3 in the sales department.
But EA has continued to be confident and in some ways, kinda cocky. Therefore, it's a little surprising to see EA executive vice president Patrick Soderlund make a respectful comment after their game hit store shelves. As he told IGN:
"We all respect what Call of Duty brings and what they're going to come with. Right now we're out in the market, and that's all I know. When they come out, they come out, and I wish them the best of luck. They're partners in this industry, and I play all their games and I look forward to many of them, and all I can do is try and make sure that people stay interested and want to have more Battlefield."
While BF3 is a fantastic game, we still think they didn't do quite enough to intimidate Call of Duty.. Even so, the game shipped 10 million and sold 5 million copies in its first week, so EA should be plenty satisfied.
11/1/2011 8:52:14 PM John Shepard