PS3 Sales Rise After Price Drop, But Sony Posts Losses
See Full ImagePrice drops tend to work.
Sony issued a worldwide price drop for the PlayStation 3 in August and in a financial report released today, the company revealed that the price cut allowed console sales to rise during the quarter ending September 30.
The PS3 sold 3.7 million units in that span of time, 200,000 more than the same period last year. The PlayStation brand saw other increases as well: PS3 software sales were up from 35.3 million to 37.4 million, and even the PSP hardware rose a few hundred thousand units to 1.7 million. Software for the portable fell to 8.1 million (down from 11 million in Q2 2010), and the PS2 has continued its fall back to earth; hardware sales were down 300,000 to 1.2 million and software has been halved; 5.6 million to 2.8 million.
However, despite PlayStation's good performance, Sony's Consumer Products & Services division (which also includes TVs, home audio, cameras, and other personal electronics) fell 12% to Ą779.7 billion ($9.99 billion, Ł6.24 billion) for the quarter. Sony cited "unfavorable foreign exchange rates and a deterioration of the market in the US and Europe" as reasons for the decline. The company was down 9% overall.
But when the PS3 falls in price, one can almost always expect a rise of some kind.
Tags: ps3, playstation 3, sony, psp, ps3 sales
11/2/2011 10:37:00 AM Ben Dutka
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Comments (26 posts)
Qubex
Thursday, November 03, 2011 @ 4:31:54 AM
The huge tsunami in Japan, a hideously strong Yen... and generally, fierce competitions cross the board. I think the trading environment will get worse and not better.
At least the PlayStation division is holding its own... and PS3 games continue to impress. Doesn't matter though... if the Sony as a corporate is not making a profit, it brings everything else down :(
Q!
"play.experience.enjoy"
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Highlander
Wednesday, November 02, 2011 @ 11:36:44 AM
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Of course the first genuine economic Depression (not recession) in 80 years isn't helping.
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Cesar_ser_4
Wednesday, November 02, 2011 @ 11:46:51 AM
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Aura7541
Wednesday, November 02, 2011 @ 11:52:46 AM
Recently, Sony also bought for total control of Sony Ericsson probably to increase its competitiveness against Samsung's Galaxy and Apple's iPhone.
At least the PS3 news is a great positive. There reports saying that the PS3, 360 deficit has already decreased to under 2 million units. Let's hope that Sony at least substantially decrease its losses.
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Deleted User
Wednesday, November 02, 2011 @ 2:15:24 PM
I feel more for those college graduates who might not be able to get the jobs they were hoping to get than Sony posting a loss due to a bad economy, though.
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Highlander
Wednesday, November 02, 2011 @ 3:13:09 PM
Oh, blaming Canada is too easy, besides, everyone else is blaming Greece....
Aura, Sony retains some of it's Japanese manufacturing capability for it's HDTV line, and that is far more expensive than cranking them out in the factories that surround the smog choked Beijing. The other TV makers you mention make even greater use of the excessively cheap production facilities than Sony, so their costs are lower. I would refute though that the product quality is the same. In terms of the functionality, the specs may well match, but the internals such as the video engine are clearly not the same. IMHO that is the differential for Sony. That said, everyone has a preference, and not everyone prefers Sony's Bravia engine. However even if the functional quality is equivalent, I believe that Sony products have the edge in terms of build quality. Sony products made in Japan retain their premium quality compared to the ones stamped out elsewhere.
But in the middle of a depression, few people are willing or able to spend additional money on a higher quality product when there is a less expensive option to achieve the same function.
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anjpikapp3
Wednesday, November 02, 2011 @ 5:45:05 PM
I can "feel" the quality in my Sony and can see the difference when I put my Sharp LED next to it (watch 2 screens during College football - both were bought this year though the Sony is 840HZ vs 240 for the Sharp.
I really hope Sony keeps building better quality electronics and not just stamp out quick and cheap garbage. *though I wish they would build better surround sound receivers; I just can seem to get away from Onkyo's sound quality.
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___________
Thursday, November 03, 2011 @ 3:37:19 AM
there kicking the sh*t out of $onys TVs and have been ever since they replaced the XBRs!
biggest mistake $ony ever made!
i wanted to get one for downstairs, but they replaced it with the different 3D model cant remember what its called.
they should of kept the XBRs separate, just the name brand alone would of been enough to keep them popular.
other manufactures quality has drastically increased lately too which has not helped.
comparing a sammy to a bravia use to be comparing a brand new Ferrari to a 20 year old beetle.
now though its quite even, if anything slightly turned.
my cuzs sammy 8 series which is the equivalent to my bravia looks 10 times better then my TV!
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DemonNeno
Wednesday, November 02, 2011 @ 11:46:53 AM
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I wonder which segment cost them the most loss...
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Highlander
Wednesday, November 02, 2011 @ 3:14:44 PM
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Robochic
Wednesday, November 02, 2011 @ 12:00:31 PM
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Excelsior1
Wednesday, November 02, 2011 @ 12:06:36 PM
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not exactly the way you want to be entering the next hardware cycle considering i once read sony lost 4.7 billion getting the ps3 out the door. it's apparently expensive luanching new hardware. nintendo has recently posted a 660 milion dollar loss. exchange rates were a factor, but they missed their sales targets for the 3ds as well. bad luanch for the 3ds.
@cesar
blame canada? that made me laugh. south park reference. if only those damn canadians would do their part sony would not be posting a loss :).
Last edited by Excelsior1 on 11/2/2011 12:11:38 PM
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Highlander
Wednesday, November 02, 2011 @ 3:19:31 PM
The only thing is, that Sony had to know that as BluRay and HDTV/3D HDTV reach mass market/commodity pricing, their profitability becomes razor thin, and competitors with far lower manufacturing costs become a large factor. I'm just not sure what their response to that is.
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Excelsior1
Wednesday, November 02, 2011 @ 3:50:14 PM
thank god sony won that format war. the only thing i will say about that is i noticed a lot of people have stuck with dvds. they don't seem to care about blu rays as much for some reason...probably becuase of price. my local video store only started carrying blu rays about a little over a year and half ago and their selection is terrible. they don't even rent out a ps3 either although they carry games for it. they rent out all the other systems. strange. they also have a glowing neon 360 logo in their window and a nintendo sticker but no ps3 logo :(. i've asked them why but nobody knows the answer.
Last edited by Excelsior1 on 11/2/2011 3:52:19 PM
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Ignitus
Wednesday, November 02, 2011 @ 4:53:19 PM
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Neo_Aeon666
Wednesday, November 02, 2011 @ 7:14:46 PM
OMG I don't know if you people have one of those near you but... The people they employ there are the most stuck-up dim-wits you'll ever see. They act high-and-mighty and don't know crap about what they sell.
I've been to 3 of these boutiques and it has always been the same. I blame Sony style for the TV dept's loss! XD
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shiroxkatsuya
Wednesday, November 02, 2011 @ 12:21:57 PM
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3 up, 1 down
SixSpeedKing
Thursday, November 03, 2011 @ 11:50:53 PM
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sha4dowknight05
Wednesday, November 02, 2011 @ 1:55:47 PM
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Robochic
Wednesday, November 02, 2011 @ 2:32:48 PM
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@shiroxkatsuya hows the 3D tv going the Sony brand is actually the only one that doesn't make me sick to my stomach :)
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Ultimate_Balla
Wednesday, November 02, 2011 @ 3:20:14 PM
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Ignitus
Wednesday, November 02, 2011 @ 4:47:01 PM
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saini
Wednesday, November 02, 2011 @ 9:23:32 PM
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Last edited by saini on 11/2/2011 9:24:33 PM
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___________
Thursday, November 03, 2011 @ 3:41:31 AM
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wow, 1.2B now thats gotta hurt!
$ony have been bleeding money ever since the ps3 released and its quite obvious why!
1 the system was far too expensive to buy, far too expensive to make, and far too expensive to fix.
2 it too long to get exclusives, and took even longer to get decent exclusives, and even longer to get great must have exclusives!
3 PSN took FAR too long to get to where it is now.
4 the whole inferior multiplatform games did not help them.
5 and of course last but i think the one thats hurt them the most.
their treatment of their fans.
i think father kens words of the ps3, the “ps3 is the system that will make people work that bit more to own”.
that just shows the extent of their arrogance!
not to mention their usual exclusive to US BS!
why does SCEE even exist!?
$ony just announced that the ps3 is the best selling console in EU, so why are they treating EU like sh*t?
US say f*ck you $ony so they get treated like royalty!
EU says thank you $ony we love you so they get treated like sh*t!
how does that work!?
and of course cant forget their unorganization.
every single time a big ps3 exclusive comes out they have PSN maintenance.
uncharted 3 comes out today, so they schedule PSN maintenance for today.
WTF?
the day the biggest game of the year comes out and millions want to play online is the day they decide to take it down so people cant do so.
yea, i rest my case!
i always said $ony has the organizational skills of a freaking chimpanzee but they did not have to prove it to me!
its official, $ony really is run by a bunch of chimpanzees!
i mean come on out of all the days PSN maintenance could of been done, it had to be today?
only worse time would of been when MW3 comes out, but knowing $ony id be surprised if theres not PSN maintenance then too!
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WorldEndsWithMe
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Wednesday, November 02, 2011 @ 10:50:15 AM