Sony's New Ad Says Everyone Should Be A Gamer
See Full ImageIt's in our DNA. It's the way we're made. No matter how soft or civilized we get, we will always be competitive.
And hey, that's what makes us all gamers. That's why you can take someone who has never played a video game before, put a controller in their hands, and ten minutes later, they're focused, determined, and desperately trying to win. ...either that, or they're still staring suspiciously at the screen and wondering what the fascination is. In their eyes, it - and you - will always be weird.
But as Sony's latest somewhat strange ad tells us, we're all gamers at heart, so maybe we should just embrace it.
Sony has been coming up with some very interesting themes for their commercials and while I remain partial to KB, I like these, too. I just always question ads that don't really tell you what it's about until the last two seconds when you see a logo or a product. Then again, maybe that's exactly what keeps people watching...
I dunno, I never took a marketing class.
Tags: sony, playstation, playstation ad, playstation commercial
11/4/2011 10:10:01 AM Ben Dutka
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Comments (14 posts)
shadowpal2
Friday, November 04, 2011 @ 11:03:15 PM
...you know I'll be quite honest...SONY has some REALLY STRANGE ADS. (I'm mainly talking about everything excluding the KB ones, and "TO MICHAEL").
They just...don't know how to advertise their product. KB is classic, that "To Michael" one...is EPIC...this is...well no one can really tell what it is. No one will remember this as an ad for "PlayStation"!
It certainly is quite philosophical...and true in some regards (the music didn't fit at all)...we are all competing. Well why not show how intense a Resistance 3 match can get? Or Uncharted 3 match?
...this just doesn't work Sony.
You've done quite well with your gaming department and have come quite far, please understand what worked and what didn't. You got product launches right now!...you got awesome ads RIGHT!...BUT NOW YOU SCREWED UP A BIT.
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Excelsior1
Friday, November 04, 2011 @ 11:10:50 AM
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i have unfortunately seen that damn 360 logo more than i care to admit on tv and other places. they are everywhere. in fliers from wal mart to the glowing neon sign in family video's window. probably one the most simple and effective things ms has done this gen is slapping that that 360 logo on every multiplat ad out there.
i did take a boring marketing class in college and one of things they harped on is always know your customer and target audience. that's probably good advice. i do not think this ad hit its target audience at all.
Last edited by Excelsior1 on 11/4/2011 11:11:51 AM
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Highlander
Friday, November 04, 2011 @ 2:38:08 PM
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I understand their motivation, too many people share their account in order to buy a PSN game and share it with friends. This change effectively says that Sony is OK with gamers in the same household sharing (it's not exactly common for more than 2 PS3s to be in the same home), but not with their friends.
I can't help wondering whether they might want to offer a premium purchase version of said games that costs a dollar or two more but allows 1 or more additional activations...seems like a good idea to me at least.
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Excelsior1
Friday, November 04, 2011 @ 2:44:05 PM
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Highlander
Friday, November 04, 2011 @ 3:00:09 PM
It's really unfortunate that making this change is necessary, but it is. I agree about making it 3 instead of 2, 2 seems quite restrictive compared to 5.
Funnily enough, I also find this to be something of a security measure since it really cuts down on the point of sharing your account with someone. Not that I would do that in any case, but lots of folks do. The point about multi-gamer homes is a good one. Perhaps Sony will offer a premium multi-gamer 'thing' that allows more activations in future?
Last edited by Highlander on 11/4/2011 3:00:55 PM
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gumbi
Friday, November 04, 2011 @ 3:38:37 PM
I understand Sony's motivation for making this change, but it should be 3. 2 is far too restrictive. Oh and be careful of replacing a damaged PS3. I had a friends account on my original PS3 and when it died he permanently lost one of his 5. So if you replace a broken PS3 you may have to go through a customer support nightmare to free up one of your 2 available activations.
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Highlander
Friday, November 04, 2011 @ 4:11:25 PM
I think we may be concerning ourselves about Vita unnecessarily. System activation count would only be an issue for games that share both platforms and then I think it will be two for each since they are not truly the same executable running on both systems.
But, 3 definitely would be easier going. Sony will definitely have to make it easier to deactivate systems because otherwise this has the potential to become a real cluster-muck.
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BikerSaint
Saturday, November 05, 2011 @ 10:34:06 AM
FYI, I used that web adddy you gave me before, to deactivate my earlier 2 phatties.
But after entering everything, it still wouldn't deactivate them & stated that I had to contact Sony directly.
Would you have Sony's number handy??
Last edited by BikerSaint on 11/5/2011 10:34:34 AM
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Fane1024
Monday, November 07, 2011 @ 7:10:02 PM
I also agree that 3 activations would have been a smarter policy, reducing the frequency of game sharing without greatly hurting customers who use the existing system legitimately.
Two is too few.
Last edited by Fane1024 on 11/7/2011 7:13:48 PM
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Robochic
Friday, November 04, 2011 @ 4:28:51 PM
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The one commercial i love that doesn't have my KB in it is the "MIKE" ad now that is funny.
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dkmrules
Friday, November 04, 2011 @ 6:20:30 PM
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___________
Saturday, November 05, 2011 @ 2:48:07 AM
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which is probably why ive never been able to get into MP, well, besides the whole trash talk cesspool PSN has turned into these days.
though $ony have always had trouble making decent adds, but ive always enjoyed them because their so weird.
i remember the add late last year sparking rumours that MW2 would be getting a 3D patch.
now that was a real WTF ad!
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Ole_Gunner
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Friday, November 04, 2011 @ 10:55:14 AM
In other news: Kevin Butler for Emperor of the Galaxy