Infinity Ward: Industry Benefits If Both MW3 And BF3 Succeed
EA and Activision have been jabbing at each other all year, but now that it comes down to launch time, Infinity Ward says we should focus on the fans.
In speaking to Eurogamer TV, Infinity Ward Executive producer Mark Rubin called all the EA/Activision sniping "silly publisher talk" and said that both Call of Duty: Modern Warfare 3 and Battlefield 3 should succeed. Why? For the betterment of the video game industry, of course. Said Rubin:
"When both games succeed it's better for the industry as a whole. It's not just us - we want the gaming industry to succeed because the better the gaming industry does the better we all do. We root for everybody.
Honestly, it's the fans you want to listen to. They're gamers, they're going to play both games, both games are great. Much respect for everyone involved on the DICE side and I think they feel the same way with us. We're friends with them. It's not what they portray on the EA side."
It's interesting to hear Rubin say gamers will "play both games," because we're seeing a lot of people picking one or the other. Then again, he's probably right: great success for any one game is usually a success for the industry. Unless, of course, you want to make the argument that these Hollywood blockbuster-type games are sort of hindering the progress of innovation and creativity.
Whatever you say, though, you have to admit that MW3 vs. BF3 has been entertaining.
11/8/2011 9:41:00 AM Ben Dutka