Modern Warfare 3 Breaks Records, Sells 6.5 Million
You're shocked, right?
Today, Activision Publishing has announced that they have shattered their own day-one sales record: Call of Duty: Modern Warfare 3 has become the biggest entertainment launch ever with an estimated sell-through of over $400 million and over 6.5 million units sold in North America and the UK during the first 24 hours of availability. Totally nuts.
For the third consecutive year, a Call of Duty game breaks the record held by the previous year's entry and becomes the biggest entertainment launch in history. Last year's Black Ops raked in $360 million while Modern Warfare 2 in 2009 drew $310 million. For MW3, "millions of fans attended more than 13,000 midnight openings." Said Activision Blizzard CEO Bobby Kotick:
"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories. Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for 'Star Wars' and 'Lord of the Rings,' two of the most successful entertainment franchises of all time."
Activision Publishing CEO Eric Hirshberg added that CoD "is more than a game" and it has "become a major part of the pop cultural landscape." He also added what must be a subjective viewpoint on MW3, calling it "the most intense, adrenaline pumping entertainment experience anywhere." Yes, well, it was pretty intense, but when are you gonna change that engine...?
In other news, Activision also announced that to celebrate Veteran's Day, the company donated $3 million to the Call of Duty Endowment, a non-profit, public benefit corporation that tries to get jobs and training for veterans. That makes $5 million Activision has donated in total. So thanks to all the military members out there.
Related Game(s): Call of Duty: Modern Warfare 3
11/11/2011 10:31:42 AM Ben Dutka