October NPD: Sales Rise Slightly, Battlefield 3 Tops
After five straight losing months, the video game industry posted its first year-over-year increase in October.
The NPD Group has reported that total industry sales rose 1% (it isn't much, but it's up), as combined sales of console, portable, and PC software, and games hardware and accessories hit $1.08 billion.
Most of the industry's revenue came from software sales, which was also up 1% in a YoY comparison to $649.5 million. Perhaps unsurprisingly, EA's critically acclaimed Battlefield 3 topped the software charts; the shooter sold 2 million units in the US during the game's one and only October week on store shelves (it launched on the 25th). EA recently revealed that worldwide sales for BF3 had hit 5 million, thanks in part to digital PC sales.
The stellar Batman: Arkham City came in a close second, selling 1.5 million copies in North America. NBA 2K12, RAGE, and Just Dance 3 round out the top five, while Dark Souls and Gears of War 3 had respectable showings. In the hardware department, Microsoft retained its lead position with 393,000 Xbox 360 units sold, up 21% year-over-year (likely due to Gears). As usual, Sony did not release sales numbers for the PlayStation 3.
However, here is the monthly statement from SCEA Sr. Director of Corporate Communications Patrick Seybold:
"PlayStation 3 is primed for a great holiday season as this month's NPD report shows. We're seeing increased momentum in our 1st and 3rd-party software sales at retail, which are up 5% over last year, and we're demonstrating the industry's strongest software line up with blockbusters like UNCHARTED 3, Ratchet & Clank: All 4 One, Battlefield 3, and Call of Duty: Modern Warfare 3, and new Move titles Everybody Dance and Carnival Island. On the digital front, we are also pleased to report that inFAMOUS: Festival of Blood is the fastest selling PS3 digital game ever launched on PSN."
11/11/2011 8:42:05 PM John Shepard