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Sony's Interactive Move Campaign: The Gamer's Quest

You know what's better than an ad campaign? An interactive ad campaign.

If you check Electronic Theatre, you'll see that Sony Computer Entertainment Europe (SCEE) has launched a new interactive marketing campaign for the PlayStation Move.

It's an interesting concept: four gamers are on a quest to track down the four legendary PlayStation symbols: Circle, Square, Triangle, and Cross. Each has a time limit (which is why they're running in the video), and each is armed with a Move controller. Based on the idea that Move can sorta do anything, gamers must aid the gamers in making critical decisions.

In other words, in the "adventure" video below, when prompted click on your selection.

I would strongly advise that you choose the aerosol can to deal with the gorilla...if only because it'll make you laugh. So this is interesting, isn't it? Maybe there should be more interactive campaigns for everything; maybe if we get to have fun while watching a giant advertisement, we'll be more inclined to respond. Who knows?

Tags: move, playstation move, move ad campaign, move commercial

12/5/2011 10:11:59 AM Ben Dutka

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Comments (11 posts)

WorldEndsWithMe
Monday, December 05, 2011 @ 11:34:56 AM
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My attention span doesn't last long enough to watch that whole thing. This generation's games have wrecked me.

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firesoul453
Monday, December 05, 2011 @ 11:50:16 AM
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AWESOME!

If only I wasn't suppose to be writing this 15 page paper.

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Kingnichendrix
Monday, December 05, 2011 @ 12:50:54 PM
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I feel like i really havent had a reason to buy move. Unless you can use it on skyrim? does anyone know if you can???

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PANICinc
Monday, December 05, 2011 @ 1:06:27 PM

No move support for Skyrim.

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Kingnichendrix
Monday, December 05, 2011 @ 1:27:22 PM

Ahhh man that sucks! DMC would be interesting with it to :P

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Alienange
Monday, December 05, 2011 @ 4:10:02 PM
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Move needs some kind of serious patch or something. The tech is kinda cruddy if you ask me. Wii has it beat by a long shot and came out years earlier.

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Excelsior1
Monday, December 05, 2011 @ 7:08:32 PM

That is not the first time I have heard that. Jawk mentions it seems to0 fidgety, and tough to calibrate. JMO Indy complained about constantly have to recalibrate mid game as well. Does anybody else have more experience with the MOVE? What do guys think of the MOVE's tecnology overall? Is it hard to keep calibrated?

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GuernicaReborn
Monday, December 05, 2011 @ 7:26:19 PM

I have to recalibrate alot as well, but that is due to me moving around while using move. I won't even realize it, but I'll notice the calibration all screwed up, pause, and look around and see I'm five feet closer to the television than when I started.

It's hard not to move around while using it though. I mean, it's called Move but it requires that you stay in one spot while using it. I've only played The Fight: Lights Out and The sports game it came with, though.

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Axe99
Monday, December 05, 2011 @ 11:31:34 PM

Vanilla Wii and Motion+ are a long way behind move in terms of their accuracy and gameplay potential. Vanilla Wii is little more than waggle - Wii Sports is fun, but it's imprecise and 'fakes it' rather than gives you proper motion control. Motion+ is _much_ better, but needed more recalibrating than in most Move games in Wii Sports Resort, its flagship title (and the only one I held onto the Wii to use). Once Move released, and I'd tried it with RUSE and Sports Champions, I traded my Wii in a heartbeat, as going back to Vanilla Wii or Motion+ would be like going back to playing an FPS with a D-pad and the shoulder sticks (fun for retro experiences, but two sticks is better generally).

So after 50 or so hours of experience with the Wii (all I could stand, unfortunately), and 200+ hours with the Move, in my experience it's chalk and cheese. The Wii's tech is a cheap cash-in on a fad. Motion+ is better, but finickity, not as accurate by a noticeable margin and poorly supported (I'd wager there's more Move games than Motion+ games!) and Move is the best of the handheld mainstream motion-sensing game peripherals currently on the market. Not comparing it with Kinect, because it'd be like comparing a racing wheel with a flight stick.

There's room for improvement on the software support (noting that I still had more fun with Move's first 12 months than I could find in Wii's first three years), and the ability of smaller games like Echochrome II, Tumble and Top Darts to pop up on PSN also works well. I think it's a niche controller (like everything, Move isn't for everyone), but it's easily better than Wii/Motion+, if the tech's used correctly.

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ulsterscot
Monday, December 05, 2011 @ 8:42:09 PM
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got it for the sharpshooter

KZ3 has the best sharpshooter controls by far
Resistance 3 controls are pretty good.
Socom 4 pretty poor controls.

Its good for campaigns only though - don't even think about using it for multiplayer - you get destroyed

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___________
Tuesday, December 06, 2011 @ 1:12:26 AM
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$ony have actually been making some pretty clever adds latley,so why dont they bother showing them outside the states?
sigh, ill never understand $ony!
the amount of adds i have seen promoting that freaking dance game from the makers of singstar, compare to uncharted 3, infamous 2, KZ3, R3, all this years biggest blockbusters.
i mean, $ony does realise there are men outside the states right?
seriously!?

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