Sony's Interactive Move Campaign: The Gamer's Quest
You know what's better than an ad campaign? An interactive ad campaign.
If you check Electronic Theatre, you'll see that Sony Computer Entertainment Europe (SCEE) has launched a new interactive marketing campaign for the PlayStation Move.
It's an interesting concept: four gamers are on a quest to track down the four legendary PlayStation symbols: Circle, Square, Triangle, and Cross. Each has a time limit (which is why they're running in the video), and each is armed with a Move controller. Based on the idea that Move can sorta do anything, gamers must aid the gamers in making critical decisions.
In other words, in the "adventure" video below, when prompted click on your selection.
I would strongly advise that you choose the aerosol can to deal with the gorilla...if only because it'll make you laugh. So this is interesting, isn't it? Maybe there should be more interactive campaigns for everything; maybe if we get to have fun while watching a giant advertisement, we'll be more inclined to respond. Who knows?
Tags: move, playstation move, move ad campaign, move commercial
12/5/2011 10:11:59 AM Ben Dutka
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Comments (11 posts)
firesoul453
Monday, December 05, 2011 @ 11:50:16 AM
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Kingnichendrix
Monday, December 05, 2011 @ 12:50:54 PM
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Kingnichendrix
Monday, December 05, 2011 @ 1:27:22 PM
Excelsior1
Monday, December 05, 2011 @ 7:08:32 PM
GuernicaReborn
Monday, December 05, 2011 @ 7:26:19 PM
It's hard not to move around while using it though. I mean, it's called Move but it requires that you stay in one spot while using it. I've only played The Fight: Lights Out and The sports game it came with, though.
Axe99
Monday, December 05, 2011 @ 11:31:34 PM
So after 50 or so hours of experience with the Wii (all I could stand, unfortunately), and 200+ hours with the Move, in my experience it's chalk and cheese. The Wii's tech is a cheap cash-in on a fad. Motion+ is better, but finickity, not as accurate by a noticeable margin and poorly supported (I'd wager there's more Move games than Motion+ games!) and Move is the best of the handheld mainstream motion-sensing game peripherals currently on the market. Not comparing it with Kinect, because it'd be like comparing a racing wheel with a flight stick.
There's room for improvement on the software support (noting that I still had more fun with Move's first 12 months than I could find in Wii's first three years), and the ability of smaller games like Echochrome II, Tumble and Top Darts to pop up on PSN also works well. I think it's a niche controller (like everything, Move isn't for everyone), but it's easily better than Wii/Motion+, if the tech's used correctly.
ulsterscot
Monday, December 05, 2011 @ 8:42:09 PM
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___________
Tuesday, December 06, 2011 @ 1:12:26 AM
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sigh, ill never understand $ony!
the amount of adds i have seen promoting that freaking dance game from the makers of singstar, compare to uncharted 3, infamous 2, KZ3, R3, all this years biggest blockbusters.
i mean, $ony does realise there are men outside the states right?
seriously!?

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WorldEndsWithMe
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Monday, December 05, 2011 @ 11:34:56 AM