Take-Two: Annualization Not Consistent With "High Quality"
Certain franchises get new entries every year. It has been a popular topic here at PSXE.
But Take-Two Interactive CEO Strauss Zelnick has said that annual entries may not be the best idea and that eventually, even the most die-hard fans will tire of the series.
He also spoke about Take-Two's hesitancy to embrace subscription-based services like Call of Duty Elite. In speaking at the UBS Media and Communications Conference, Zelnick responded to questions concerning Activision's new CoD endeavor:
"I can't tell whether it's relevant yet. I'm kind of skeptical, frankly. I suspect that we want a different experience on our big screen than we do on our middle-sized screen than we do on our mobile screen, because I think we use them at different times and they mean different things. I do think an intellectual property can thread through, but only if it is really high quality."
And then, in regards to the whole annualization trend, Zelnick got on the gamer's good side once again:
"If you start trying to stamp these products out annually, we don't think that's consistent with a high-quality result. If you give consumers something every year like clockwork, even if it's fantastic, there's a high chance they're going to get tired of it."
Zelnick finished by saying that despite digital growth, packaged goods still account for 90% of Take-Two's business. Oh, and by the way, Grand Theft Auto - which has never been an annual series, and never will be - has shipped 117 million copies as a franchise, and GTAIV has now shipped 23 million. Any guesses for GTAV?
12/6/2011 8:32:20 PM Ben Dutka