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New PlayStation Branding Direction: Hope You Like Blue

No logo stays the same forever. Design and color changes are inevitable in the long run.

And if you haven't noticed, the recent PlayStation ads have been saturated with lots of pretty blue; a solid blue background is typically found behind the standard white lettering of the PlayStation logo. Some thought it was only related to the PlayStation Vita, but Sony Computer Entertainment Europe blog manager James Gallagher has revealed that it's more of a general update.

"It’s not directly PS Vita related, more of a change in branding direction for the company as a whole. These colours are going to be synonymous with PlayStation going forward."

The Euro blog now reflects the change, and you might see the same thing happen at the North American blog, too. Well, I've got no problem with blue; remember that the original PlayStation 3 box was bright blue (still are, aren't they?). I remember it well because I had to walk across a big parking lot with that thing at 10 a.m. on launch day, with visions of stabbings dancing before my eyes...

I wasn't a likely mark, though. There was some solace in that. ;)

Tags: playstation, sony, playstation logo, playstation brand

12/8/2011 9:16:57 PM Ben Dutka

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Comments (25 posts)

main_event05
Thursday, December 08, 2011 @ 9:38:43 PM
Reply

I was just getting used to seeing the red backgrounds. Meh, Blue's my favorite color anyway.

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shadowscorpio
Friday, December 09, 2011 @ 1:52:57 AM

Mine too.

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playaplus
Thursday, December 08, 2011 @ 9:43:22 PM
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hey, they should do a marketing thing with blue M&Ms (shrugs)

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mindmurderer69
Thursday, December 08, 2011 @ 10:02:37 PM

definetly, m&m on one side PS logo on the other

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BikerSaint
Friday, December 09, 2011 @ 10:02:54 PM

playaplus,
Those M&M's are a good idea.
M&M's actually have a program where you can order M&M's in any colors & with your own lil message on them. And those special M&M's go over like gang-busters on special holidays like Valentines day

Sony could pass out blue bags of blue M&M's with white lettering at E3 & other shows, for any game they're releasing, the PS3, Move, Vita, and any other specials they're doing.

And if they did, I'd love to have a couple bags from each event just for my gaming collection.

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fatelementality
Thursday, December 08, 2011 @ 10:00:44 PM
Reply

Guess it'll be good 2 have a blue Christmas for once.

Last edited by fatelementality on 12/8/2011 10:01:12 PM

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playaplus
Thursday, December 08, 2011 @ 10:07:20 PM
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being blue has never been better...would so say that in a commercial

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thj_1980
Thursday, December 08, 2011 @ 10:51:03 PM
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I don't mind it, I mean the older ps2 models did come in blueboxes.

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WorldEndsWithMe
Thursday, December 08, 2011 @ 10:56:53 PM
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It's burning my retina.

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OPHIDIAN
Friday, December 09, 2011 @ 9:12:37 PM

That can't be good.

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King_Krollen
Thursday, December 08, 2011 @ 11:07:57 PM
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I don't DIS-like it... Besides. What's new with the color anyway? Blue was the color of the original PS2 boxes. So it's been around for a while. Why they bringing it up now?

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frylock25
Friday, December 09, 2011 @ 3:09:29 AM
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the ps2 box was blue at some point too. i remember buying a blue box that said ps2 in grey i believe.

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___________
Friday, December 09, 2011 @ 3:22:39 AM
Reply

i love blue, but the blog, well, its a little TOO blue!
ah as the saying goes, im blue if i was green i would die.
hey, blue....... that explains allot!
;)

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Vivi_Gamer
Friday, December 09, 2011 @ 4:22:56 AM
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I have no problem with it, as long a it does not go back to that ugly spiderman font they had for the early days of the PS3, hideous!

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AcHiLLiA
Friday, December 09, 2011 @ 1:03:01 PM

but the phat PS3's r better looking.

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Norrin Radd
Friday, December 09, 2011 @ 7:17:41 AM
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"You're my boy, Blue!"

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Excelsior1
Friday, December 09, 2011 @ 8:39:01 AM
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This makes sense I suppose. The PS2's box was blue, but the box that my original PS3 60 gb came in was black and white for the most part. It came with a free Spider Man 3 movie. BEST console ever made imo. It's like having 3 consoles in one. The SD card reader in the front really comes in handy plus it has 4 USB ports built in. I even like its design better becuase it's so shiny. The chrome is a nice touch as well.

Anyways, I always liked the original PS logo. The same one that shows up during the PS1's start up.

Anything is better than that hideous shade of green that the Xbox brand uses. I have come to despise that color. It's not even a friendly shade of green. Even the boxes that 360 games come in are ugly becuase they have that nasty green on them.

Last edited by Excelsior1 on 12/9/2011 8:41:41 AM

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Fane1024
Monday, December 12, 2011 @ 2:53:16 AM

I'm pretty sure Ben meant the PS2 box.

I agree 100% about 360 game boxes; even worse than the red PS3 GH ones.

Last edited by Fane1024 on 12/12/2011 2:55:26 AM

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TheCanadianGuy
Friday, December 09, 2011 @ 9:51:49 AM
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i don't like it. its so blah and unimaginative.

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slugga_status
Friday, December 09, 2011 @ 9:57:17 AM
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No issues with it..used to seeing blue associated with the PS anyway via commercial and etc.

BTW fellas Blue is the color for prostate cancer. Sport it this month and make others aware.

Last edited by slugga_status on 12/9/2011 9:57:30 AM

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firesoul453
Friday, December 09, 2011 @ 11:24:25 AM
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Blue has always been my favorite color!!!

If only the lights in the controllers were blue!

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BikerSaint
Friday, December 09, 2011 @ 1:32:31 PM
Reply

Hmmmm....
So instead of just having a "Blue Monday, we'll also be getting a "Blue Tuesday" now too????


OMG, I think that means we'll all be much happier about Tuesdays now, LOL

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ColTater
Friday, December 09, 2011 @ 5:46:56 PM
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I am still and will always be partial to the U R not (red E) advertising from back in the day.

Sidenote, just watched Bad Teacher (ho hum C+ at best) last night, and holy crap was I surprised to see Sony's own Kevin Butler in it. Minimal role, but still very Bulteresque. Also the chubby guy from ABC's Modern Family was in it too. Different seeing him in a straight role.

Last edited by ColTater on 12/9/2011 5:47:22 PM

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Robochic
Saturday, December 10, 2011 @ 9:51:04 AM
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blue m&m + Kevin Butler = Epic ;)

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Rick_K
Sunday, December 11, 2011 @ 11:49:45 AM
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As long as it is not same color as the xbox failure screen, everything should work out well

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