December NPD: Sales Fall 21%, Modern Warfare 3 Tops
Well, maybe this is why we need a new console generation.
The December NPD sales numbers are in, and overall, the industry dropped 21%; $3.99 billion down from the $5.07 billion raked in during December 2010.
The biggest culprit was the hardware, as sales plummeted 28% to $1.32 billion, while accessory sales also fell 27% to $628.7 million. Only software sales fared a little better, falling 14% to $2.04 billion.
NPD analyst Anita Frazier dubbed it a "very rough" month for new physical sales of hardware, software and accessories. She added that given the available games, one would've expected a better showing and although the ever-popular Call of Duty: Modern Warfare 3 led the software charge, it really wasn't enough. Just Dance 3 came in second, while The Elder Scrolls V: Skyrim, Mario Kart 7, and Battlefield 3 rounded out the top five. Here's the monthly statement from SCEA Sr. Director of Corporate Communications, Patrick Seybold:
"According to the December NPD, PlayStation 3 closed out a banner 2011 with a bang, showing increases in hardware, software and peripherals year to date. As we reported earlier this week, consumers flocked to PlayStation consoles and handhelds this holiday season with more than 6.5 million units sold worldwide. With the highly anticipated U.S. launch of PlayStation Vita on February 22, featuring the biggest and best launch lineup across the history of PlayStation platforms,2012 is already shaping up to be another exciting year for PlayStation."
Yes, let's not forget the good news- the PS3 sold 3.9 million units during the November/December period. Not too shabby.
1/12/2012 8:38:55 PM Ben Dutka