Sony: Move Could've, Should've Done Better In The UK
The PlayStation Move is approaching 10 million units sold worldwide, and is actually on par with Kinect sales.
However, Sony still thinks they could've done better in the UK. New SCE UK boss Fergal Gara told MCV that although Sony's motion-sensing device has a "solid foothold," software sales haven't been up to snuff.
"It is the strength of the software that goes with it that is paramount. And we’ve had a widely different performance from the various Move titles. Sports Champions is by far the most successful, selling a couple of hundred thousand units, which is a healthy performance. But it does vary thereafter.
So I’d say we are in the market, we have got a shout. Forthcoming titles are going to be important. We take some encouragement from things we can mention, such as Sorcery which is on the schedule, and other things that we know are bubbling under. It is a focus from a studio point-of-view to bring out stronger titles."
SCEE head man Jim Ryan added that in Europe, the middle part of 2011 was a little slow, and the company is in the process of becoming more "clear-minded" on various marketing aspects. Interestingly enough, Ryan said they've been "very energetic" with their Move campaigns, and early indications are that this has "paid off." It's just a matter of looking towards the future right now, and trying to push Move as frequently as possible.
But it's always about the software, right? In this industry, it always is. We've been saying that for a while.
1/13/2012 9:55:42 AM Ben Dutka