THQ Drops Kids Games, Focuses On "Core Franchises"
After rumors that THQ was canceling its entire 2012 slate of titles (which turned out to be false, of course), the publisher did announce that they're leaving one particular set of games behind.
According to a business statement, the Saints Row producer will be ditching the kids' licensed entertainment business and focusing exclusively on their core franchises and initiatives. No money in games for the young 'uns, huh?
THQ has distributed quite a few games for children in previous years, including a long line of Spongebob titles. But as CEO Brian Farrell said, the new THQ "will be a more streamlined organization" that will zero in on their strongest franchises. The key franchises in this case are the aforementioned Saints Row, along with UFC, Darksiders, Company of Heroes, Warhammer 40,000, and inSane (film director Guillermo Del Toro's game). Lastly, the company said it plans to "establish new franchises on the next generation of game devices."
Yep, just another publisher looking forward to the future...obviously, the not-so-distant future, as companies continue to mention the next generation in statements and interviews.
1/25/2012 10:11:14 AM Ben Dutka