Ubisoft: If We Focus On High Quality, We Can Be #1
Many fans wanted Ubisoft to take a year off to create the next Assassin's Creed, but "annualization" works when the games keep selling.
Besides, despite what some critics perceived as a slight slip in quality in last year's Revelations, it was still a great game. And according to what Ubisoft boss Yves Guillemot told MCV, the newest entry won't be rushed...in fact, it'll be the biggest AC ever.
Guillemot first says "there are a lot of expectations" so the series will continue forward, and Revelations was a top ten title for "the entire calendar year." As for the aforementioned annualization:
"We think that delivering regular instalments and expanding the brand to other platforms will continue to satisfy the demand, while at the same time attracting new fans. And we’re confident that the next instalment of Assassin’s Creed will be the biggest to date."
Finally, Guillemot said they're definitely challenging the big boys (Activision and EA) and if Ubisoft can keep their focus on high-quality games and "attracting and retaining top talent," they'll be a major player in the publishing world for many years to come. They also think they've got a chance at becoming #1...
Well, gonna need your very own Call of Duty for that to happen. AC is multi-million, but it isn't multi-multi-crazy-multi-million.
1/28/2012 9:45:01 AM Ben Dutka