Will The Casual/Mobile Market Steal Big-Budget Talent?
It's all about money. That's what it always comes down to.
And with mobile and casual gaming on the rise, with seemingly everyone between the ages of 8 and 28 owning something with an Android or iOS system, a new form of gaming is on the rise.
The hardcore, the veterans, and the purists will likely say this new form has absolutely no soul; that it's often mindless and simplistic, and that the only real video games are the cutting-edge interactive entertainment experiences found on consoles and PCs.
But as technology continues to get better and better, those lighthearted games can become deeper and deeper. And as it stands, little mobile games and apps for portable devices is a lucrative business, one that must be awfully attractive to developers who are tired of struggling to survive in an increasingly competitive industry. If you're not cranking out million-sellers on a frequent basis, you're always worried about the future. Casual games are easy. More than that, they're obviously easy money.
Therefore, is it entirely out of the realm of possibility that we'll lose some top-notch talent to that "lesser" form of entertainment? David Jaffe says he isn't planning to focus on the casual/mobile market, although the studio he leaves behind - Eat Sleep Play - will. But what if it was Jaffe? What if it was Kojima? What if it was one of the Naughty Dog head honchos? Yamauchi? Cage? What if? It's crucial that we continue to progress but if some of the best and brightest take an easier route, we could be in trouble.
Easy and simple seems to be the ongoing trend in just about every facet of life these days. And that could prove problematic for the future of video games. The good news is, we believe true visionaries like the aforementioned designers will always want to push boundaries and you really can't do that by taking a step down. ...unless of course, those guys don't view it as a "step down." Then we have a big issue.
Tags: gaming industry, video games, casual games, casual gamers
2/7/2012 8:54:29 PM Ben Dutka
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Comments (16 posts)
Ultimadream
Wednesday, February 08, 2012 @ 6:20:32 AM
Beamboom
Wednesday, February 08, 2012 @ 7:23:52 AM
Underdog15
Wednesday, February 08, 2012 @ 11:48:31 AM
Fane1024
Thursday, February 09, 2012 @ 3:44:35 AM
maxpontiac
Tuesday, February 07, 2012 @ 9:51:56 PM
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If the "hardcore" gamers continue to support studios by purchasing NEW games, it should be business as usual. If the used game market dominates, it will only be a matter of time before geniuses such as those found at PDI and Naughty Dog move on to easier and greener pastures.
I also believe that this generation of complaining gamers has not helped the situation. I feel this way because a few harsh words by one opinionated fanboy who happens to be reviewing for a larger entity can cost thr jobs of many hard working folks.
Qubex
Wednesday, February 08, 2012 @ 12:08:40 AM
My opinion is we will know for sure the affect that casual gaming is having on the market place, and where Sony, Nintendo and M$ fit within this new landscape, once the next generation of hardware is released.
I believe the next 24 months will dictate, to a large degree, what strategies these boys will follow for the longer term. The hardcore gamer will be supporting some very good productions in the coming years; the questions is - are their enough of them left???
If a game costs you anything between 20m and 60m, and you cannot recoup that insane amount of money, then what is the point.
We will see many smaller software houses and development boutiques go to the wall... and never climb over it...
I think hardcore and casual gamers will be able to live side by side one another in "peace", however the hardcore gaming market will be reduced down to a few AAA titles per year...
I say this then... Who said the games industry would not end up like Hollywood... because to me, it seems like it is?
Q!
"money.money.money"
LimitedVertigo
Wednesday, February 08, 2012 @ 2:05:20 AM
While games may be released that don't have huge budgets it isn't fair to think they will be for the casual crowd simply based on budget.
TheAgingHipster
Tuesday, February 07, 2012 @ 11:16:43 PM
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BikerSaint
Wednesday, February 08, 2012 @ 12:15:02 AM
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Beamboom
Wednesday, February 08, 2012 @ 12:25:26 AM
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If anything it will only make the business bigger.
Last edited by Beamboom on 2/8/2012 12:29:55 AM
JackC8
Wednesday, February 08, 2012 @ 8:18:17 AM
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I don't see it as a big problem. I can't imagine how someone who enjoys making hardcore games could ever find any career fulfillment in making little toy games.
Excelsior1
Wednesday, February 08, 2012 @ 8:21:58 AM
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I think the top level talent that has a passion for AAA game making will stay in tact for the most part. Top level talent leaving major studios is actually something we have seen way more on the Japanese side of development. Didn't Ueada say he wanted to make the best Facebook game ever after stepping awat from Sony? Facepalm.
Fane1024
Thursday, February 09, 2012 @ 3:47:30 AM
JLB1
Wednesday, February 08, 2012 @ 4:58:56 PM
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I believe that there's a place where both mobile gaming and console/PC gaming can coexist without there being some sort of competition between the too, or even the need to compare them. Although I personally feel that mobile gaming is for more on the go then anything else, I've seen people get really engaged in them for hours. Do I think big names will jump ship over to making iOS games? No.

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Warrior Poet
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Tuesday, February 07, 2012 @ 9:36:39 PM
Although the casual market is growing larger and more exploitable, let's not forget that the hardcore market will always still exist, and will probably be growing. It would be foolish business NOT to make hardcore games, because there's a very large base of people who will buy them no matter how many more casual gamers there are. Devs love making games, and even niche markets are still serviceable even though they are smaller than the ubiquitous iPhone group. Cave's shmups are a great example.