Nielsen Report: 56% Of US Households Have A Next-Gen Console
Who doesn't own a video game console? Really?
A couple decades ago, the question was ridiculous; most households didn't have one. But times have definitely changed.
According to global market research firm Nielsen (as reported at GI.biz), 56% of US households owned either a PlayStation 3, Xbox 360 or Wii in 2011.Of the households with a console, 65% of those systems are in the living room, with as much as 45% constantly connected to the Internet for the sake of having an "entertainment hub." It was also noted that the use of all three consoles for streaming entertainment is on the rise.
The total amount of cash spent on consoles didn't change from 2010, but thanks to the mobile gaming explosion, the amount of time we spend playing has risen 7%. For the record, the former reigning king of "time spent," the Wii, fell dramatically: 22%. Yeah, gimmicks tend to wear off over time and without software to support it, well...
At this rate, won't three-quarters of all US households have a gaming console of some kind by 2020? Or will there even be dedicated gaming systems then?
2/8/2012 8:41:00 PM John Shepard