PS3 News: January NPD: Sales Drop, Sony Looks Forward To February - PS3 News

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January NPD: Sales Drop, Sony Looks Forward To February

No new hardware and few new games typically results in a big fall. It's inevitable.

And that's what happened in January 2012 in the US. The NPD numbers are in for last month, and total industry sales fell 34% to $750.6 million; NPD analyst Anita Frazier attributed the decline to "the lack of new launches." In January 2011, new launches represented 13% of sales and new launch performance dropped 99% in January 2012. Well, that tells you everything you need to know, doesn't it?

Don't forget that hot titles like LittleBigPlanet 2, Dead Space 2, and DC Universe Online hit in January 2011. Also, the lone huge release of January 2012 - Final Fantasy XIII-2 - didn't hit store shelves until the last day of the month. Overall, new software sales fell 37% to $379.6 million and as an indication of the slow period, Activision's Call of Duty: Modern Warfare 3 took the top software spot. ...lots of gift cards went to that game, huh?

In fact, the top 5 games were the same as they were in December; after MW3 comes Just Dance 3, The Elder Scrolls V: Skyrim, NBA 2K12, and Battlefield 3. Hardware fell as well; it dropped 38% to $199.5 million. As for Sony, here's their monthly statement from SCEA Sr. Director of Corporate Communications Patrick Seybold:

"Following a strong December at retail, PlayStation continued the momentum in January through multi-retailer promotions such as 'Play Days' where we saw a 2x lift over forecast in peripheral sales and solid results for the PlayStation 3. February will be a landmark month for PlayStation and the gaming industry with the launch of PlayStation Vita on February 22. Pre-order sales for PS Vita and the launch lineup of 25 titles continue to accelerate as more consumers seek the ultimate in handheld gameplay."

Tags: npd sales, january npd, game industry, video game sales

2/9/2012 9:04:52 PM Ben Dutka

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Comments (13 posts)

Cpt_Geez
Thursday, February 09, 2012 @ 9:53:40 PM
Reply

13 more days until the vita launches. Gravity Rush got pushed back til may 29 ugh.

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Looking Glass
Friday, February 10, 2012 @ 3:31:21 AM

Yes I did hear that. But is it really true? When and where was it announced (the thing about Gravity Rush I mean)?

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Cpt_Geez
Friday, February 10, 2012 @ 9:38:59 AM

Sony never confirmed gravity rush would launch with the vita. It now comes out on May 29th.

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BikerSaint
Thursday, February 09, 2012 @ 10:02:38 PM
Reply

Ben,
Just curious, would you know if this now includes Walmart's sales figures into the NPD figures yet, since they've finally agreed to start doing so????

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johnld
Thursday, February 09, 2012 @ 11:27:32 PM
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i guess i contributed to console sales for january, bought my self a slim ps3. with gift cards and my bro's employee discount, i got a harry potter 160gb ps3 for about 60 bucks out of pocket. got the harry potter bundle because it was the same price as a regular 160gb ps3. hey, its a free bluray right. What did hurt is buying a 500gb hard drive that cost 100 bucks. i bought the same brand and model drive for my old ps3 a few years back for $50 when it wasnt on sale.

i dont see much games i want right away. all i'm looking at is hyperdimension neptunia mk2, tales of graces f, and maybe ni no kuni. everything else like ff13-2, mass effect 3, and kingdoms of amalur can wait till much later when they reach $20 or lower(in ff13-2's case). for others like ninja gaiden sigma 3, i can just let my bro buy them since i'm letting him use my fat ps3. he already bought skyrim and mw3 so i dont have to waste money on those, especially mw3. i just want to finish the damn story.

since i'm looking at a gaming drought for me, i decided to buy hyperdimension neptunia, atelier rorona, and atelier totori. turn based gaming marathon, GAME ON!

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Excelsior1
Friday, February 10, 2012 @ 12:00:00 AM
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No official NA hardware numbers yet posted on CVG or The Sixth Axis but MS said they sold over 270,000 consoles in NA in Jan accounting 49% of total hardware sales in NA. So that tells us the Wii and PS3 sold around 281,000 units combined in NA. Won't know the PS3's or Wii's numbers until tomorrow most likey. Friday the latest.

Noticed on VGchartz that the PS3 version of FF13-2 is outelling the 360 version by a significant margain which should come to nobody's surprise except for our friend Mr. Aaron Greenburg over at MS who once boasted the 360 version of FF13 would outsell the PS3 version here in NA. That did not happen. The margain is even wider regarding FF13-2. 430,000 for the PS3 and 146,000 on the 360.


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Pandacastro
Friday, February 10, 2012 @ 12:56:10 AM

Its funny since whenever a FF13-2 ad pops up, they show the 360 logo at the end.

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maxpontiac
Friday, February 10, 2012 @ 10:06:23 AM

Microsoft and the 360 sure own North America...but it's a big World out there.

I believe the "glory days" of the industry are coming to end as evident by the decline in sales numbers.

The cost of commodities has become to great and gaming unfortunately is not a necessity. This is a bummer.

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___________
Friday, February 10, 2012 @ 2:16:57 AM
Reply

not exactly surprising.
barely anything came out last month, and this months so full allot of people are saving their coin for then.
im more worried about this.
http://au.ps3.ign.com/articles/121/1218351p1.html
ive got allot of faith in kaz, BUT that said not even him can resurrect the titanic!
im starting to wonder if $ony would be better off rushing in new systems and trying to put this gen behind them.
certainly has not been kind to them!
from king of the industry, to stone cold dead last!
amazing how you can go from becoming the manufacture who has the highest selling product, ps2 was a freaking phenomenon!
to struggling to compete with, even ailing competition.
lets face it, ninty and M$ are not exactly in the best position now!
and their STILL kicking the sh*t out of $ony!

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Fane1024
Friday, February 10, 2012 @ 7:33:17 AM
Reply

It's not really fair to compare Jan 2012 to Jan 2011 (as the article says); the latter has to have the strongest January line-up ever: Mass Effect 2 also hit PS3 last January and only DS2 was released late in the month.


Last edited by Fane1024 on 2/10/2012 7:34:32 AM

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Beamboom
Friday, February 10, 2012 @ 9:10:51 AM

Didn't Crysis 2 come in january too?

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Fane1024
Saturday, February 11, 2012 @ 3:24:47 AM

March 22, I believe, at least on PS3 (later that week in Europe).

Last edited by Fane1024 on 2/11/2012 3:27:21 AM

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Dustinwp
Friday, February 10, 2012 @ 8:39:03 AM
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PlayStation Vita is the first gaming system I've ever pre-oredered. Not only that but the first system I've ever pre-ordered four launch titles for as well. I was lucky enough to get one of two launch 60GB PS3's left at Target. Of course I had to win a fight to the death for it!
I really think the Vita will sell well in Europe and the United States come Feb. 22. I'm really quite stoked for the damn thing!

Last edited by Dustinwp on 2/10/2012 8:40:50 AM

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