January NPD: Sales Drop, Sony Looks Forward To February
No new hardware and few new games typically results in a big fall. It's inevitable.
And that's what happened in January 2012 in the US. The NPD numbers are in for last month, and total industry sales fell 34% to $750.6 million; NPD analyst Anita Frazier attributed the decline to "the lack of new launches." In January 2011, new launches represented 13% of sales and new launch performance dropped 99% in January 2012. Well, that tells you everything you need to know, doesn't it?
Don't forget that hot titles like LittleBigPlanet 2, Dead Space 2, and DC Universe Online hit in January 2011. Also, the lone huge release of January 2012 - Final Fantasy XIII-2 - didn't hit store shelves until the last day of the month. Overall, new software sales fell 37% to $379.6 million and as an indication of the slow period, Activision's Call of Duty: Modern Warfare 3 took the top software spot. ...lots of gift cards went to that game, huh?
In fact, the top 5 games were the same as they were in December; after MW3 comes Just Dance 3, The Elder Scrolls V: Skyrim, NBA 2K12, and Battlefield 3. Hardware fell as well; it dropped 38% to $199.5 million. As for Sony, here's their monthly statement from SCEA Sr. Director of Corporate Communications Patrick Seybold:
"Following a strong December at retail, PlayStation continued the momentum in January through multi-retailer promotions such as 'Play Days' where we saw a 2x lift over forecast in peripheral sales and solid results for the PlayStation 3. February will be a landmark month for PlayStation and the gaming industry with the launch of PlayStation Vita on February 22. Pre-order sales for PS Vita and the launch lineup of 25 titles continue to accelerate as more consumers seek the ultimate in handheld gameplay."
2/9/2012 9:04:52 PM Ben Dutka