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PS3 Launch A Smash Success In New Zealand

Another 2007 PS3 launch, another success.

Sony Computer Entertainment New Zealand has revealed the sales results of the PS3's launch in New Zealand, which hit store shelves on March 23. According to GamePlanet, the numbers are pretty darn high. In little more than a week, the PS3 has generated over NZ$6.8 million in total hardware and software sales (source: GfK analyst group).

Daniel Morse of GfK had this to say concerning the results:

"Our data revealed that in a matter of just ten days the PlayStation 3 created a spike in retail spending not previously witnessed at the launch of any other console in New Zealand. This spending continued in to the second week of trading resulting in sales of 4,835 PlayStation 3 consoles in just ten days."

Not surprisingly, the two top-selling games were Resistance: Fall of Man and MotorStorm, and in general, PS3 games dominated the charts over the launch week. This is similar to what we have seen in the UK, Australia, and other parts of Europe, and New Zealand is now basking in the glow of a profitable PS3 launch. General Manager of Sales & Marketing for Sony Computer Entertainment New Zealand had this to say-

"Following a great launch for the PS3 across the country, it's very satisfying for us to see that our close planning with retail and channel partners has ensured that all consumers wanting to get their hands on a PS3, whether they pre-ordered or not, were able to. With the PS3 now realised, the strong consumer support to date indicates that we've had a successful platform launch and are at a great starting position for us to grow and develop the PS3 platform."

Of course, the PS2 is a long ways from dead, as it enters its seventh year and maintains its strong sales. The release of the new Pink model last year has helped to push even more units, and all in all, Sony is faring quite well in New Zealand. The numbers are as follows:

New Zealand sales results 23 March - 1 April 2007

  • PlayStation 3 - 4835
  • PlayStation 2 - 1567
  • PlayStation Portable - 738

4/10/2007 Ben Dutka

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