PS3 News: EA Takes Cue From Activision, "Looking" At Subscription Models - PS3 News

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EA Takes Cue From Activision, "Looking" At Subscription Models

The Call of Duty Elite initiative has turned out to be a huge success for Activision. And other publishers are paying attention.

That includes Activision's primary competitor, Electronic Arts. According to what EA Games boss Patrick Soderlund told VentureBeat, EA is definitely looking into the possibility of launching similar business models.

"I think it's fair to say that we're looking at that. Like all other companies, we're looking at how we can maximize our investment in this and get the most out of our investment and get more people playing this product. That may take us to different places, but we're not really talking about where that is yet."

EA CEO John Riccitiello has already gone on the record complimenting Activision for its "best-in-class performance" for producing Call of Duty Elite, which is of course a subscription service tacked on to the incredibly popular CoD franchise. He added that Activision has done a great job promoting the initiative. But even if EA is looking at a comparable business model for their future games, they're not thinking about "taking down" Call of Duty. Said Soderlund:

"When it comes to taking Call of Duty down, you know what? I don't look at it like that. We are in this business because we want to make the best possible products. Call of Duty is a shooter, but it's a different shooter. And I think they have a market; we have a market. I'm fine with what I'm doing. I'm going to continue innovating and doing as best as I can with my teams. Hopefully that's going to lead us to more units [sold] and more happy consumers."

Call of Duty Elite has been a big hit, so maybe EA can reap the benefits of a subscription option for the next Battlefield entry. Or maybe they're cooking something up for this year's Medal of Honor: Warfighter. How do you feel about these subscriptions that offer fans extra content throughout the year for a fee?

Tags: ea, electronic arts, game subscriptions, call of duty elite, activision

3/13/2012 8:31:48 PM John Shepard

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Comments (22 posts)

Pandacastro
Tuesday, March 13, 2012 @ 10:00:39 PM
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Didn't they already have subscriptions for tetris on ios?

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fatelementality
Tuesday, March 13, 2012 @ 10:05:09 PM
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Eeeevilll. Goodbye EA, I knew you were slowly marching towards crapdom. If I buy the game, that should be it. I'm not paying more money to keep up with the virtual Joneses.

Last edited by fatelementality on 3/13/2012 10:07:34 PM

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Qubex
Thursday, March 15, 2012 @ 1:29:04 AM

I wouldn't go that far... they are doing what any commercial entity would do. Try to make as much money as possible. No one is forcing you to buy or pay for their products.

But I agree that it is bound do happen. CoD play is like a drug to some and they need their fix, even if it means paying for it every month, which I will not do.

The only thing I would pay extra is for a Sony plus subscription... at least you get a decent amount of "free" stuff that easily makes up for and surpasses the yearly sub costs. I haven't got on board yet, but may do in the future...

Anyway, I am looking forward Battlefield 4... roll on DiCE...

Q!

"play.experience.enjoy"

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WorldEndsWithMe
Tuesday, March 13, 2012 @ 10:10:52 PM
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Elite isn't exactly the best model, it was a disaster when it debuted. And futhermore I agree they don't need to worry about Call of Duty, the only thing that can and will take down Call of Duty is Call of Duty itself.

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Underdog15
Wednesday, March 14, 2012 @ 9:04:15 AM

It's still a disaster. Clan ops had to be taken down because it wasn't working. lol. This was after it was already 3.5 months late.

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Victor321
Tuesday, March 13, 2012 @ 10:15:06 PM
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I swear last year EA's mentality was to take down COD, and see them "rot from the core".

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WorldEndsWithMe
Tuesday, March 13, 2012 @ 10:42:23 PM

It must just be different sentiments from people in the same company, they've got to get everyone in line.

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BikerSaint
Wednesday, March 14, 2012 @ 12:01:50 AM

That was done to get EA & BF3 millions of dollars in free publicity, & to keep BF3 in the public eye.

And smart move on their part as I believe that it got them a lot of additional sales.

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___________
Wednesday, March 14, 2012 @ 4:38:01 AM
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in other words the hundreds of dollars your giving us for our games is not enough any more.
sigh.
i miss the good old days where customers would purchase a game and developers would be happy for that and thank you.
not come chasing after you asking you to send them more money.
the industry has been consumed by greed!

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_valdips3_
Wednesday, March 14, 2012 @ 7:33:12 AM
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that's good in fact, i hope every publisher adopt this metod, capcom, konami, sony, take-two, bethesda, valve, thq, warner, imagine every one of them charging for acess they games, 5 bucks for month for each one... this day, or the game world will awaken and turn its back for dlc, and subscription of any kind, or will be the end of the game world as we know...

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H0TSHELLZ
Wednesday, March 14, 2012 @ 8:00:53 AM
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FOLLOW THE LEADER !

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Underdog15
Wednesday, March 14, 2012 @ 9:06:53 AM
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It will fail. Go to Elite's website. The forums are PLASTERED with dissatisfaction from thousands of upset people. And I'm not exaggerating. People have gotten all out refunds from Live and PSN, too.

It's a broken subscription model. You can't even play the new maps on any mode you want. lol

I highly doubt there will be nearly as many people to re-invest in the subscription model. I've never seen a distaste for CoD the way I've seen distaste for Elite.

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Qubex
Thursday, March 15, 2012 @ 1:29:57 AM

Well that is not good news then... are people getting their money back?

Q!

"play.experience.enjoy"

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Underdog15
Thursday, March 15, 2012 @ 9:18:29 AM

Yeah they are. One of my friends did it. They told me Sony said they were aware of the issues Elite is having and could provide a refund if Elite was purchased from PSN (so not Hardened editions). They don't -really- give a refund though, as it's just credit towards your PSN wallet. XBL did the same thing reportedly.

Many people are shit outta luck if they got it via a hardened edition though. The only chance you have then is if you return to a retailer. But people were only getting away with that at large retailers back in late November/early December. And they had to exchange for the regular version and were only reimbursed the difference. That reportedly happened for people who bought it from Best Buy.

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DjEezzy
Wednesday, March 14, 2012 @ 10:16:09 AM
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eh... whatever. this doesn't surprise me one bit. It's unfortunate but i understand why they're doing it. Just don't expect me to pay for this. I've got kids and many, many other bills that i have to pay. I'm not ok with them trying to nickel and dime me to have full access to the game and to have a complete experience. It seems to me that they would be putting out part of a game to appease the subscription service and again, i'm not ok with that. We all know games are expensive as it is. If i wanted to pay a subscription service i would game on a pc.

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JCARROLL
Wednesday, March 14, 2012 @ 11:30:32 AM
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I think EA is taking the wrong approach here. Charging for Call of Duty Elite has just given the internet another reason to dislike Activision. EA should focus on making their game better than Activisions and offer everything Elite does for free. They would then have the good will of gamers on top of a quality product which would surely lead to increased sales and higher revenue.

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firesoul453
Wednesday, March 14, 2012 @ 11:33:00 AM
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Back when EA was the largest game company they managed to be my least favorite games company but activision is currently my leastwise favorite

Guess EA misses the hate

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AcHiLLiA
Wednesday, March 14, 2012 @ 12:25:17 PM
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EA better not take notice, be the company that u r and don't get any ideas from Activision.

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Qubex
Thursday, March 15, 2012 @ 1:30:50 AM

I guess that is what we would all like... but the allure of more wallet raiding is just too strong... welcome to the dark side of capitalism!

Q!

"play.experience.enjoy"

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Grathan
Thursday, March 15, 2012 @ 12:09:48 PM
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The problem is that nobody will ever create a game worth charging for, at least not for a company as big as EA. I have always bought all the map additions for cod, but not this time, even though I play the game daily. Activision is riding the Ininity Ward gravy train and that will end eventually.

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DjStiv3
Thursday, March 15, 2012 @ 11:34:24 PM
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well then... looks like cheap used games will be a great alternative if more companies decide to rip off ther customers...no need to buy new games anymore...
as for me ive been done with it...not many games are worth my money nor time thesedays and the fact ther rippin us off... well even fewer games will be bought... im already done with COD... loyal PS3 customers buy elite and STILL get screwed on DLC release dates? come on now activision ...i don care if this *may* be the last COD title to release DLC for xbox first.. activision has pissed me off for the last time.. no more goddamn DLC for me and no more buying a new game from them...adios

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SS4
Friday, March 16, 2012 @ 8:59:48 AM
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Wow....do we need more CoD in any form...i wish the Cod crowd will evolve so they start losing money and we don't get more clone of their evil business model aimed at milking customers...

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