Will The Mass Effect 3 Scandal Make The Game More Popular?
There's a well-known and apt saying- There's no such thing as bad publicity.
Recently, fans freaked out over the unsatisfying ending(s) in Mass Effect 3, which was stacked atop the previous backlash concerning some downlaodable content. Recently, I politely asked the disgruntled whiners to quiet the hell down.
But let's look at this mess from a business standpoint: What is EA's reaction to this? Are they going, "great, more people will buy the game just to see what all the fuss is about?" or are they saying, "damn...this is no good." The publisher already reported the early numbers, which are impressive: 3.5 million shipped, 890,000 sold in North America alone. Personally, although I never finished the game, I suddenly have the urge to do so, simply because of the fallout surrounding the available climaxes. I can't be the only one.
That being said, let's look at it from another way. What if BioWare responds? What if that online petition has the intended impact and the developers actually go and create an alternate ending? Would that not keep the game in the spotlight for a little longer? If there's one truism about this industry, it's that unless your name is Call of Duty, you won't stay near the top of the sales charts for more than a few months. But what if ME3 simply stays in the headlines for a long time? What with possible BioWare and EA responses, potential changes to the game, and more fan argument and discussion...? In the end, the sales might actually benefit.
Of course, there's always the logical argument- Sure, a lot more people have heard about Mass Effect 3 due to this upheaval, but the response is largely negative. So how can that possibly increase interest and as a direct result, sales? Oh, the consuming public is a funny group...if a game is in a headline, it just seems obvious that it has a better chance of being purchased. Even if the article accused the game of coming to life in the middle of the night and killing kittens.
Related Game(s): Mass Effect 3
3/13/2012 9:05:25 PM Ben Dutka