Capcom: DLC, Content Locked On Disc...What's The Diff?
Capcom has come under fire recently for locking content in Street Fighter X Tekken (to be released later as DLC) and in fact, complaints have already been lodged with the Better Business Bureau.
But as reported by CinemaBlend, the publisher just doesn't see any distinction between "downloadable content" and "content locked on the disc." So in other words, they consider the 12 hidden fighters in the aforementioned title to be DLC. Here's the company's official statement on the matter:
"At Capcom, we value our customers and make every effort to resolve customer complaints. We are sorry to hear that [censored] was so disappointed with the Street Fighter x Tekken game (''SFxT''), and would like to respond to his complaints.
While Capcom is sorry that some of its fans are not happy about the chosen method of delivery for the DLC, we believe that this method will provide more flexible and efficient gameplay throughout the game's lifecycle.
There is effectively no distinction between the DLC being ''locked'' behind the disc and available for unlocking at a later date, or being available through a full download at a later date, other than delivery mechanism."
That's bound to get people talking again. But really, what is the operational definition of "downloadable content?" And how much of that content is already locked on the disc to begin with? How much is all new? What should cost money; what should be free? Well, we're not about to get involved in that minefield.
Tags: capcom, dlc, downloadable content, capcom games
4/2/2012 11:45:02 AM Ben Dutka
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Comments (94 posts)
daus26
Monday, April 02, 2012 @ 6:38:16 PM
Real DLCs should be content that are not yet ready on the day of release of its game. In turn, there is a bit of justification to paying for them because they require post-release effort and time from the employees. In this case, Capcom gets everything done on time, then carefully selects which content will be included for the retail price and which will go for micro-transactions. Financially smart, but ethically wrong.
Last edited by daus26 on 4/2/2012 6:46:15 PM
Ultima
Thursday, April 05, 2012 @ 1:33:35 PM
First of all, as some have stated, Capcom actually isn't doing anything wrong or illegal here. Not only do you NOT own the entire contents of what comes on a disc, this has *never* been the case. Like it or nor, software has using been the "licensed to use" model regardless of content delivery. FACT: If it weren't for hackers revealing what's on the disc early or if SFxT were a totally digital game (and ALL games in the future will be digital at some point - if you think this is going away due to current backlash, think again), there wouldn't even be a perception problem, which is what this really is.
Second, game production costs have skyrocketed since the PS2 era. Average development cost was something like a 5-fold increase from PS1 to PS2, and from PS2 to current gen it was anywhere from 3 to 6 fold. Current average development costs are estimated to be between US$ 18 and 26 million (http://www.develop-online.net/news/33625/Study-Average-dev-cost-as-high-as-28m). And yet, prices have not only remained stable, they have gone DOWN since the SNES days if you factor in inflation, even if you factor in the reduction in purchasing power. I paid US$80 for SNES SF2 World Warrior and SNES SF2 Turbo, about twice what SFxT's US$60 costs in today's dollars.
So when you factor in massive increases in development costs + game prices not keeping up, game developers were forced to come up with alternate methods of revenue. Hence, the DLC method. It's not as though they're forcing you to buy the extra stuff - like others have said, vote with you wallet. I bought SFIV cause I love SF but didn't buy a single costume because I don't think it was worth it. I did not feel ripped off by not being able to get the costumes though, but that's because I understand how modern game production works.
Finally, in SFxT's specific case, this is really a case of Capcom not bein able to win. "Wah! Why are we getting disc updates for MvC3 and SFIV? These should have been DLC!" players whined. So Capcom did just that with SFxT, except Capcom had to do it when considering the realities of modern game production. As that diagram from Bioware pointed out, DLC isn't something that magically pops up after the game is finished - it's usually developed alongside main game development. It's also budgeted separately. If you want companies to stop using DLC, they won't add extra stuff for free, they'll simply stop adding that extra content. Look for games to be smaller/shorter/more buggy, but not cheaper.
In addition, because of its cross-license nature, the deal between Capcom and Namco is supposedly limited to one game a piece. Thus, Capcom couldn't spread out their development over multiple iterations. They had to get everything in one shot. So from the beginning, they budgeted for the equivalent of a World Warrior and Champion Edition (or a regular edition and a Super edition for those more familiar with SFIV) and managed to get it all done at once. But releasing the entire thing for $60 would result in negligible additional sales for the CE/Super content, so they priced the CE/Super content as DLC.
It's a sad reality, but gamers *aren't paying enough* for games. The best thing would be to stop calling the extra stuff "DLC" and call it what it really is "Premium content", and charge higher prices. Or at the very least, have multiple price points. In SFxT's case, they should have sold a "Premium" edition for US$80 that had all characters unlocked from the beginning alongside the normal $60/38 character version. Sadly, the Vita version - which Sony no doubt paid for - has caused the delay of access to the extra 12 characters, which indeed sucks.
The 6 month wait for the extra characters and the Pair match screw up on Xbox are the only legitimate complaints about SFxT (glitches/infinites/sound issues can all be fixed with patches) - everything else is just ignorant entitlement whining.
Serakek
Monday, April 02, 2012 @ 12:14:10 PM
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Underdog15
Monday, April 02, 2012 @ 12:19:37 PM
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daus26
Monday, April 02, 2012 @ 6:49:05 PM
Ludakriss
Tuesday, April 03, 2012 @ 9:13:46 AM
While anyone who's intelligent enough to break the code on the disc dispursing all the characters will be locked away or at least sued.
Capcom just assumes "business" as usual. I find it amazing that already the PHYSICAL media you're supposed to own - you don't.
Soo...about this digital distribution xDDD people still think it's a good idea, yeah?
Underdog15
Wednesday, April 04, 2012 @ 9:05:40 AM
I looked into the terms to see if what they did is even legal.
Unfortunately, the law works in such a way that it's perfectly legal for them to do it. When you buy the disc, you own a non-transferable license to use the content on the disc that is not restricted. The DLC code to unlock it is the license to use the locked content. So what they are doing is perfectly legal.
it's just a little under-handed, really.
xenris
Monday, April 02, 2012 @ 12:36:55 PM
Capcom locking stuff on the disc is just plain unethical.
Phoenix
Monday, April 02, 2012 @ 2:55:29 PM
In the end, it makes me not buy from that company anymore, and capcom has been on my shit list for a while, since res evil 5.
Ludakriss
Tuesday, April 03, 2012 @ 9:18:16 AM
Let us, collectively, shut the fu** up, and if chosen not to buy this game - to actually, NOT buy the game. Instead of tweeting about it to the world, makin yourself to be some tech-hero and then still getting it...because apparently, the temptation is too much. xD
Humans. Ain't that a bi*** xD
Ludakriss
Tuesday, April 03, 2012 @ 9:36:18 AM
xenris
Tuesday, April 03, 2012 @ 9:54:31 AM
VODKA_wizard
Monday, April 02, 2012 @ 12:39:01 PM
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Excelsior1
Monday, April 02, 2012 @ 12:40:19 PM
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Ludakriss
Tuesday, April 03, 2012 @ 9:20:59 AM
Highlander
Monday, April 02, 2012 @ 1:11:05 PM
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DLC must be actually new content that is not on the disc or part of the retail digital download. The only exceptions to this rule I feel would be cheat, or 'time saver' codes, which would allow you to unlock some or all of the content in the game without having to play everything. I know some people like to do that. I don't, I prefer to play to achieve.
Either way, it's about time that this shady practice of including content on the disc that is completely locked until you pay more, ended.
cLoudou
Monday, April 02, 2012 @ 1:36:17 PM
Mr_Sterg
Monday, April 02, 2012 @ 3:25:54 PM
tes37
Monday, April 02, 2012 @ 3:55:26 PM
PSN French
Monday, April 02, 2012 @ 2:01:34 PM
Jawknee
Monday, April 02, 2012 @ 2:09:50 PM
cLoudou
Monday, April 02, 2012 @ 4:01:36 PM
Neo_Aeon666
Monday, April 02, 2012 @ 4:51:25 PM
I will not be getting any more capcom games until they reach their final form. They lost me for any first day/month/year buy and I hope they will lose alot more.
Last edited by Neo_Aeon666 on 4/2/2012 4:51:59 PM
Jawknee
Monday, April 02, 2012 @ 5:53:11 PM
PSN French
Monday, April 02, 2012 @ 6:40:26 PM
Jawknee
Monday, April 02, 2012 @ 7:13:20 PM
Ludakriss
Tuesday, April 03, 2012 @ 9:34:57 AM
Friend. I like you. What you present to the table is the morality or humanity (to an extent) against tough corporate, business decissions.
Usually they contradict as business is rarely associated with "care", you get me?
Why I appreciate the avenue of a comment section is to see exactly what's going on here, right now.
Vending the couped up anger over decissions which seem simple in our eyes. Most of us, like you pointed out, probably don't have a slight clue how to manage corporate level business in what looks like seriously tough economy.
But one thing we do have, is emotion.
I just know that if not for places like this, there'd likely be more murders/suicides for much sillier reasons.
Good gaming to y'all. -_O
Kevin555
Wednesday, April 04, 2012 @ 5:54:56 AM
Jawknee
Wednesday, April 04, 2012 @ 2:59:05 PM
gray_eagle
Monday, April 02, 2012 @ 1:42:43 PM
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Mr_Sterg
Monday, April 02, 2012 @ 3:26:50 PM
BikerSaint
Tuesday, April 03, 2012 @ 11:56:32 AM
When their profits suddenly drop, maybe then they'll figure out the "cause & effect" of what they've done, & start to treat their customer-base better.
Last edited by BikerSaint on 4/3/2012 11:58:55 AM
pillz81
Thursday, April 05, 2012 @ 4:31:15 PM
PSN French
Monday, April 02, 2012 @ 2:08:09 PM
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Jawknee
Monday, April 02, 2012 @ 2:15:26 PM
Shams
Monday, April 02, 2012 @ 4:42:08 PM
I also understand Capcom/PSN French's point. Software and software delivery isn't necessarily analogous to material goods and delivery. Due to software encapsulation, when we pay for software, and software licenses, we NEVER are given full access, with the exception of shareware. We can not copy it, upload it, modify it, share it, as we please, unless stipulated in the agreement. What we pay for is limited access, and the limit is decided upon by the software developer.
Having said that, it then comes down to what the customer and vendor agree upon, and what is marketed. If the content is not downloaded, but unlocked, then it should be called and marketed as just that ("unlockable content"). However, if the customer, for example, knows he is buying a fighting game with an initial roster of 38 characters, and he has playable access to those 38, then it is immaterial what the content of additional 12 characters are called.
Cuetes
Monday, April 02, 2012 @ 4:48:20 PM
Before you decide to "true Gamer" it, realize that there are two sides to every story. We as consumers have the right to go against what we believe to be an unfair practice. If it's on the disc I puchased at the store it belongs to me, I should not have to pay extra to get something I bought fair and square. There is no entitlement, only common sense.
Jawknee
Monday, April 02, 2012 @ 5:57:44 PM
PSN French
Monday, April 02, 2012 @ 6:45:53 PM
Jawknee
Monday, April 02, 2012 @ 7:14:50 PM
PSN French
Tuesday, April 03, 2012 @ 11:40:03 AM
PSN French
Tuesday, April 03, 2012 @ 11:40:04 AM
Last edited by PSN French on 4/3/2012 11:42:04 AM
PSN French
Tuesday, April 03, 2012 @ 11:55:37 AM
xenris
Tuesday, April 03, 2012 @ 2:50:06 PM
You talk about the economy being crap so the developers need to nickle and dime us, yet you don't stop to think that it is tough for the consumers as well? If they dropped their prices a tad, and gave us content worth the price we paid, they would get more sales. Steam and Valve prove this year in year out.
PSN French
Tuesday, April 03, 2012 @ 8:34:50 PM
Kevin555
Wednesday, April 04, 2012 @ 6:19:25 AM
anjpikapp3
Wednesday, April 04, 2012 @ 12:18:34 PM
PSN French
Wednesday, April 04, 2012 @ 8:20:12 PM
anjpikapp3
Thursday, April 05, 2012 @ 4:44:04 PM
Why is it my fault you're dad made bad choices? His actions in trusting such a lucrative system and keeping his money in there was his choice. Man up and take action for what choices you make. If i lose everything, I wont blame the economy, I wont blame other people....I blame myself. So don't try your "you're a bad person" on me. I bet you think Wal-mart is the devil too. Even though it was a family business that succeeded and made millions. Just like Capcom...but you know what...I learned my lesson and chose not to support them anymore. Stop pointing the "its not my fault and I feel violated" so now I want to tell everyone. You made the choice...deal with it.
SnipeySnake
Monday, April 02, 2012 @ 2:26:17 PM
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Nynja
Monday, April 02, 2012 @ 2:38:42 PM
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Who's worse with their DLC, Capcom or EA? Both have been slammed by the public for cheating the consumers and ruining games with their distribution choices and methods.
I have to say Capcom. Whether or not their practice is deemed legal or illegal; is it really such a great idea to piss off your customers over a few measly dollars?
daus26
Monday, April 02, 2012 @ 7:12:07 PM
1torulemall
Monday, April 02, 2012 @ 2:55:59 PM
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I was fooled myself with Resident evil 5 and Street Fighter iv.Nevermore.Still to get UMvC3 cause they might release some super ultra turbo 3x max power version.A good game will remain good even after 2 years.Epic fail capcom,epic fail.
Last edited by 1torulemall on 4/2/2012 2:56:30 PM
fatelementality
Monday, April 02, 2012 @ 3:22:47 PM
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tes37
Monday, April 02, 2012 @ 3:30:54 PM
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Has anyone noticed the DLC for Namco's Ace Combat: Assault Horizon? It's the most ridiculous sh*t I've ever seen. They should win a 'big balls' award for that. DLC is no longer a part of my gaming budget.
duomaxwell007
Monday, April 02, 2012 @ 3:32:45 PM
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i mean if dlc is on the disc and locked.. well he had stuff to "unlock" in the non digital gaming says... secret characters in fighting games, bonus levels alternate ending etc etc and all that stuff was awarded for free now they wanna charge us for the kinda stuff we used to get free with the game?
I mean if he let the dlc on the disc stuff keeping doing imagine how much worse it could get? imagine playing a good game for 8 hours (or 40 hours if its an rpg) you deliver the killing blow to the boss then you get ready to sit back and watch the ending but instead a black screen pops up and says "please pay 5 bucks to unlock ending"... how would you like that? Cause thats the route i see this going some day if this continues.
Laguna
Monday, April 02, 2012 @ 3:38:24 PM
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Its a shame capcom did this to themselves. Street Fighter X Tekken seems fun and combines my favorite fighting game (tekken) with a fighting game I have never played (Street Fighter).
I was hoping to use SF X T as my intro to SF, but I will have to wait. 12 characters is a bit too much to lock away.
I don't think gamers should boycott, but should be more selective with their money.
When you wait, you save.
Wait for the ultimate edition, then buy.
Havoc
Monday, April 02, 2012 @ 3:54:02 PM
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If you dont like how they do business then stop doing business with them. They are running a business that takes huge financial risks that very few of us will ever face.
Is it possible that this will somehow become the new norm of games sold with content locked on the disc.
If costs of game production goes up at the same rate next gen as it did this one then I think there will be more devious things to look out for in the future.
D1g1tal5torm
Monday, April 02, 2012 @ 4:08:21 PM
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Kevin555
Wednesday, April 04, 2012 @ 6:20:52 AM
Neo_Aeon666
Monday, April 02, 2012 @ 4:58:47 PM
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Recently I noticed that EA online pass is shared to all the users on a single machine (so long as my account is activated there) and so my GF can play ME3 online on her account even though it is mine! :D Just the way it should be! Hope all devs are the same.
CrusaderForever
Monday, April 02, 2012 @ 6:43:30 PM
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Yes, that is correct. How much evidence do we need? Every gamer that throws money at Capcom for SF or RE is enabling this terrible company. I love RE but how much of RE6 will be withheld as paid DLC? Capcom is never going to change until gamers put their foot down and say enough is enough. But it's hard because come release day for RE6 all will be forgiven further enabling this disaster of a company. Capcom, make good games and you would not need this unethical business model.
karneli lll
Monday, April 02, 2012 @ 6:48:10 PM
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daus26
Monday, April 02, 2012 @ 7:04:44 PM
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Developers may be losing a lot of money from the used game market, but at least they have their way of DLC and online codes to make up for it. I doubt DLC practices will get better for us once the used game market is gone. Ethically, they should be thinking of putting as much effort as possible on the retail copy knowing they're gonna get the money, but financially, you can ensure it's probably gotta get even worst. Eventually they'll cut half of what they got done on time and release it as DLC. The beauty is that consumers will never know on what or how much is cut from the "original."
xenris
Monday, April 02, 2012 @ 7:35:50 PM
Any game can feel "complete" even if half of the content was locked or cut for further revenue as DLC.
They just need to plan ahead a little and they can do this no problem. Its only once the DLC is released that we can see how important it was.
SaiyanSempai
Monday, April 02, 2012 @ 7:13:45 PM
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If the characters weren’t already on the disc, then Capcom would have to force everyone to download a massive update so everyone could be on the same page. 3rd party developers are limited to how big they can make their updates, add the fact that there still might be some XBOX owners without hard-drives and you would have a very fragmented population. (it’s all Microsoft’s fault really! haha!)
Not to mention that they couldn’t win that way either because gamers would just say, “what the hell is with this huge update, I just want to play!” *whine-whine-whine*
SaiyanSempai
Monday, April 02, 2012 @ 7:14:14 PM
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And seriously, if there were any more characters at launch then there would be just TOO many. It would be overwhelming with the amount of new characters to learn. I look at Tekken 6’s roster now and I just can’t help but feel overwhelmed at the amount of characters that I need to learn to defend myself against or learn to use. So in that sense, I can appreciate Capcom staggering the influx of new additions.
In the end, I spent $60 on the game and I feel that I got $60 worth of content. They put in over 2 years of work and it shows. It's not PERFECT, but it is a fun and well balanced and well thought out fighting game.
Laguna
Monday, April 02, 2012 @ 8:41:00 PM
SaiyanSempai
Monday, April 02, 2012 @ 9:28:58 PM
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And sorry if there are weird formatting issues in my previous posts - it won't happen again.
Last edited by SaiyanSempai on 4/2/2012 9:33:54 PM
Squirrelicus
Monday, April 02, 2012 @ 9:40:46 PM
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SaiyanSempai
Monday, April 02, 2012 @ 9:44:59 PM
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Developers don't think about DLC only AFTER a game has shipped. It's going to be something that's considered in the beginning stages of (and all throughout) development.
___________
Tuesday, April 03, 2012 @ 4:55:20 AM
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NOW!
greediness is KILLING the industry!
as the saying goes you dont realise what you got till you loose it.
watch every publisher almost go bankrupt, then come back alive and watch them be so great full they will be giving out 6 months free DLC!
Crabba
Wednesday, April 04, 2012 @ 3:30:26 AM
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But now it's all about finding new creative ways to milk the consumer for as much as they can!!
Kevin555
Wednesday, April 04, 2012 @ 6:17:12 AM
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People were still getting paid to create & balance these 12 characters as well as making the hundreds of costumes. It takes time & money to create characters. Which means extra budget you have to pay for if you want it even though you don't have to buy it.
Furthermore, none of these characters or costumes were advertised to us, if it weren't for hackers unlocking them you wouldn't know about any of this to begin with but because you have this information you automatically think you're all entitled all of sudden? Lol.
You pay what is advertised to you & that is all, you pay for the license to use the characters & costumes that are advertised, nothing more & nothing less. Were these 12 characters advertised? No they weren't. Oh & spare me the "Guy & Cody trailer" if you watched that trailer properly you will notice that both Guy & Cody said "I guess we missed out on the fun" which clearly implies that weren't going to be in the starting, advertised line-up.
To set the record straight, i don't particular like paying for these extras & i certainly don't approve of dirty business practise but the way i see it with this DLC, there is not much we haven't dealt with before. I am happy in knowing that i don't have too buy these & that these characters weren't advertised to me in the starting purchase to begin with.
Carry on crying. ;)
Underdog15
Wednesday, April 04, 2012 @ 9:10:18 AM
However, I think fans are entitled to complain about being completely unable to access content already included on the physical disc until they pay extra through an online connection. There are a few issues with that, for example, people who may not have a broadband connection.
If it were DLC at a later date, fine, but it is a little more in-your-face when it's actually already in your hands. It's like what Jawknee said the other day... it's like buying a house, but needed to pay extra to access the second guest room. I know you hated that example, but it's fairly relevant. Not in the direct sense, of course, but if DLC is an expansion/renovation on a house, this example is the locked room being in-accessible.
If it were from a licensing perspective, obviously that example isn't very good from an end-user perspective, but it does make sense in consideration for the rules at hand here. IF the first user had a code to access that content, but second hand sale users needed to buy a code, I could understand that. However, that is not the case.
It's all perfectly legal, of course, but it is a little unnerving to be unsure of what content on the disc you are buying you can have access to until you've done some research.
As much as I support licensing of software and think things like the car analogy of used sales is stupid, I sympathize with the fans on this one.
Last edited by Underdog15 on 4/4/2012 9:13:26 AM
Crabba
Wednesday, April 04, 2012 @ 7:36:35 PM
Enough with all this entitlement cr*p, I don't think I'm entitled, I just don't like it, and will vote with my wallet by not buying it. It's called a market economy.
Underdog15
Thursday, April 05, 2012 @ 9:49:55 AM
That's the right way to do it.
But it's funny that in the same breath you disagree with our opinions, as quite clearly you agree... and prove that by voting with your wallet.
That's my approach as well. I'm just not going to get it.
But don't pretend you don't agree with me and Jawk. ;) You dislike the practice and are deciding not to buy it... because you feel content on a disc should be accessible to you... You're just arguing semantics. You just don't want to be labeled as being entitlist.
We aren't entitled to anything, of course, but there is cause for concern in this situation when it's difficult to know what exact parts of the disc you are purchasing. It sets a negative precedent for future sales that could leave end users regularly needing to dish out a little extra to get what they thought they were already getting.
It's just not a very user friendly approach. Especially when most people wouldn't know to look out for that kind of thing like you and I would.
Last edited by Underdog15 on 4/5/2012 9:55:20 AM
Amnesiac
Thursday, April 05, 2012 @ 9:18:38 PM
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mine isn't as imaginative.
What this business model is suggesting [for me] is much like buying a movie and then having to pay the studio to watch additional scenes from the movie that you've already bought.
So if Capcom can do it, what prevents Dreamworks or Universal to follow in their footsteps?

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oONewcloudOo
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Monday, April 02, 2012 @ 11:56:41 AM
Last edited by oONewcloudOo on 4/2/2012 11:57:07 AM