Sony Introduces "One Sony" Initiative, Targets Games
See Full ImageWhat does one do when facing a projected $6.4 billion net loss and a possible round of layoffs numbering as high 10,000?
Why, you turn to video games, among other things. In the face of the financial downturn, Sony has announced a new business initiative entitled "One Sony," which focuses on three core elements of the company: Digital imaging, game, and mobile. With this, Sony hopes to generate about 70% of total sales and 85% of operating income by fiscal 2014.
For the game part, Sony says they will continue to focus on giving gamers "exhilarating experiences" for both the PlayStation 3 and Vita, and they also intend to add new titles and subscription services to the PlayStation Network. The PlayStation Suite devices and content will be amped up as well and overall, Sony wants their game business to bring back 1 trillion yen ($12.33 billion) and an operating income margin of 8% by fiscal 2014. Beyond the gaming world, Sony plans to increase sales by "restructuring its television sector, expand its business opportunities in emerging markets, create all-new businesses, realign its portfolio and optimize resources."
There is no mention of the PlayStation 4; some analysts believe it'd be a bad idea for Sony to risk new hardware at this juncture, especially when the PS3 is finally starting to be profitable. Besides, they've got the Vita to focus on now, and most gamers say they'd be happy with the PS3 for quite some time. But Sony still doesn't want to fall behind Microsoft in the next console race, so... Maybe "Orbis" will be revealed soon.
Tags: sony, sony corporation, playstation, playstation games, one sony
4/12/2012 10:06:40 AM Ben Dutka
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Comments (34 posts)
Highlander
Thursday, April 12, 2012 @ 10:38:43 AM
strap two of the most recent Cell CPU cores together
give it a decent amount of RAM
Add a current GPU (not a design already considered entry level)...
5 up, 3 down
Lord carlos
Thursday, April 12, 2012 @ 10:43:08 AM
Bam! PS4 cpu
0 up, 0 down
Lord carlos
Thursday, April 12, 2012 @ 10:45:33 AM
ya already thought of it.
although i prefer 8
0 up, 0 down
Temjin001
Thursday, April 12, 2012 @ 10:52:37 AM
3 up, 0 down
slugga_status
Thursday, April 12, 2012 @ 11:11:46 AM
2 up, 0 down
Highlander
Thursday, April 12, 2012 @ 11:44:18 AM
2 up, 1 down
slugga_status
Thursday, April 12, 2012 @ 12:25:36 PM
0 up, 0 down
Ignitus
Thursday, April 12, 2012 @ 2:41:14 PM
Could it be 16 threads in a 8 core CPU? That sounds more reasonable. If it truly is a 16 core CPU with 32 threads I'm worried about the PS4.
0 up, 0 down
Highlander
Thursday, April 12, 2012 @ 3:31:08 PM
If it's the in-order PowerPC core that is already in the 360, it's not actually all that difficult to put 16 cores on a single chip, because they are actually quite small cores. The do not have all of the extra logic needed for things like predictive branching and out of order execution. The biggest consumption of transistors and physical space on a chip is cache memory. 16 small cores would be possible.
I must agree though, 16 cores is a lot. The article wasn't very clear if it mean 8 dual threaded cores for 16 processes (the PPC cores in the 360 and PS3 are dual threaded). That would be more reasonable, than 16 physical cores. No where near as powerful or interesting though.
1 up, 1 down
Casual Friday
Thursday, April 12, 2012 @ 10:46:22 AM
Reply
As for the PS4 release. History has shown that the first year or two of a consoles life is typically not profitable. If they expect profitablility to increase between now and FY2014 (4/2014-3/2015) would that indicate they plan to release the PS4 later than that (2015)?
3 up, 1 down
Highlander
Thursday, April 12, 2012 @ 11:45:37 AM
2 up, 1 down
Neo_Aeon666
Thursday, April 12, 2012 @ 11:47:12 AM
FY14 would be from 2013 to start 2014.
So you could expect a PS4 early 2014 by your logic.
Maybe if all goes as planned or better... We will really see new kick ass hardware by 2014 :D
Last edited by Neo_Aeon666 on 4/12/2012 11:50:26 AM
0 up, 0 down
Casual Friday
Thursday, April 12, 2012 @ 12:01:47 PM
I'm pretty sure you are incorrect. I just went back and read three articles which referred to the current 6.4 billion loss as being for the 2011 fiscal year.
The number Sony's fiscal year begins in April. That means that they plan to be profitable by the fiscal year 2014 which is 4/2014 through 3/2015.
0 up, 0 down
Underdog15
Thursday, April 12, 2012 @ 1:53:34 PM
There is Music Unlimited, the new Hulu thing, Netflix, CoD Elite, PS+, MLB.tv, various MMO's... the list goes on. I'm pretty confident they'll continue to provide network access for free.
Last edited by Underdog15 on 4/12/2012 1:53:59 PM
1 up, 0 down
Neo_Aeon666
Thursday, April 12, 2012 @ 4:57:30 PM
Last edited by Neo_Aeon666 on 4/12/2012 4:58:20 PM
0 up, 0 down
DjEezzy
Thursday, April 12, 2012 @ 10:47:06 AM
Reply
I can't wait to see what they'll do with the vita though. Loving mine so far
0 up, 1 down
Highlander
Thursday, April 12, 2012 @ 11:46:53 AM
1 up, 0 down
Knightzane
Thursday, April 12, 2012 @ 11:13:15 AM
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0 up, 0 down
shadowscorpio
Thursday, April 12, 2012 @ 11:49:26 AM
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If anything I'd say Nintendo and MS would be catching up to Sony with their new consoles. Just my opinions of course.
1 up, 0 down
Highlander
Thursday, April 12, 2012 @ 11:56:12 AM
1 up, 0 down
Norrin Radd
Thursday, April 12, 2012 @ 2:36:04 PM
"In that respect, the PS3 can compete with the WiiU easily with no changes to the hardware."
Except that the PS3 controller costs $300! ;)
2 up, 0 down
Highlander
Thursday, April 12, 2012 @ 3:33:20 PM
4 up, 0 down
MyWorstNightmar
Thursday, April 12, 2012 @ 5:15:57 PM
Pros: touch screen interface for added features.
Cons:
you have to take your eyes off the screen and the action to look at the vita screen.
There are no L2 and R2 buttons
The control thumb sticks dont depress like the dualshocks do
I have a hard time putting wear and tear on a 300 dollar vita device when a 50 dollar dualshock does the trick.
They may come up with some snazzy applications for it to make it a must use for that purpose. Will have to see. Also just because you can doesn't mean you should.
0 up, 0 down
Highlander
Thursday, April 12, 2012 @ 5:24:08 PM
Indeed, as many have said of the WiiU.
0 up, 0 down
saintaqua
Thursday, April 12, 2012 @ 12:56:47 PM
Reply
3 up, 0 down
LowKey
Thursday, April 12, 2012 @ 2:28:31 PM
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4 up, 0 down
sha4dowknight05
Thursday, April 12, 2012 @ 3:22:01 PM
Reply
0 up, 0 down
Highlander
Thursday, April 12, 2012 @ 3:36:24 PM
Terrible market in LCDTVs and their TVs are too expensive for such a price sensitive market.
Sony took a tax loss related to some kind of tax deferment, not sure if they are paying ahead or catching up. But it counts into the billions doubling their losses.
Other HDTV makers are running into issues as well. Sharp lost a ton of money - without the tax thing, and Samsung's LCDTV operation is being restructured thanks to losing $700 million last year.
Basically it sucks to be in the HDTV business.
4 up, 0 down
evilmunkie
Thursday, April 12, 2012 @ 3:59:06 PM
Reply
0 up, 0 down
Highlander
Thursday, April 12, 2012 @ 4:51:09 PM
But since Sony made a loss and not a profit, the billions in tax credits will not be granted ans so they are no longer part of the balance sheet. In sense it is a paper money loss, where money that Sony did not have is not going to be made available. It sounds like the tax credit acts as a positive offset against the negative tax charge normally paid. But without the profits to justify the offset, it has to be removed from the books, resulting in a larger pool of red ink than before.
What I don't understand about this though is how not reaching the expected level of profit results in taking this as a loss. However, according to Sony this is an accounting loss, not a real money loss. I noticed that they talked about this in last year's fiscal reports as well. So this isn't exactly something new or shocking.
Sharp lost $4.67 billion this year - without the tax thing, so I'm thinking that Sony might not be so badly off. The scale of the tax item is something like 300 billion yen as Sony were forecasting in February a net loss in FY2012 of only 220 billion yen. With the tax items the net loss recorded is 520 billion yen.
::blinks::
Lots of zeros in those numbers.
1 up, 0 down
___________
Friday, April 13, 2012 @ 5:50:02 AM
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yea there getting their a$$ kicked the past few years, but thats simply because their TVs have been CRAP!
and ridiculously overpriced!
they stopped making them in Japan and switched to try cut costs and that severely compromised the quality!
yet they were just as expensive as they were years ago when they were built in Japan with much better quality!
$ony can make a huge profit in TVs if they go back to what they use to be doing and make all their TVs in Japan with the famous quality they use to be known for!
also bring back the XBR range, i cant believe they got rid of it, its a massive brand name!
id be like calling the next playstation not playstation but something else.
when people go looking for a top of the range $ony TV they go looking for XBR and they just got rid of it!
now their top of the range is LX900, what the hell is LX?
seriously $ony why would you scrap such a well known famous brand name!?
gone is the famous synonimus clear plastic border around their top of the range series, every XBR had it!
stupidest move $ony has made since they paused 8 days and the getaway 3 in favour for eyepet!!!!!!!
in short $ony can go back to making a massive profit of their TVs, and again be top of the TV manufacture but they have to stop being so god dam tight a$$ed!!!!!!!!!!!!!!
0 up, 0 down
Highlander
Reply
Thursday, April 12, 2012 @ 10:27:30 AM
Considering that the most recent hardware rumor for the MS nextbox has it using a 16 core PowerPC based design, I am more and more convinced that the Orbis rumor and hardware specs were someone blowing smoke up our nether regions. More and more I believe that Sony will bide it's time. If Orbis is a real product, I am wondering if it will be some sort of entry level home PC with PS Suite onboard. The specs that were rumored were really quite pathetic compared to a 16 core bespoke PowerPC design, not to mention the complete absence of BC< which the Nextbox would clearly have with it using a 16 core PowerPC architecture which would appear to be a direct evolution of the existing CPU in the 360.
Last edited by Highlander on 4/12/2012 10:28:28 AM