New US Online Retailer Will Give Game Makers 10% Of Used Sales
GameStop may not have any intention of sharing its pre-owned profits with publishers and developers, but they're not the only show in town.
Well, okay, they basically are, but there's a new fish in the sea, and this fish isn't afraid to give the game makers a little taste of the used game market.
According to GamesIndustry.biz, new US online retailer EKGaming plans to share 10% of their pre-owned game sales with the publishers and designers.
The company wishes to promote a "circle of life" in the retail environment, which includes this new revenue stream for the game producers. Said EKGaming CEO Mike Kennedy:
"Publishers are spending record amounts of cash on new game development. This increase in dev costs is steering them in directions that don't necessarily jive with gamers, causing them to take less risks on new and potentially exciting IP's or game mechanics and sticking with tried and true properties that are more of a guarantee.
We want to share our used game revenue with them so they can continue investing in new gaming experiences without worrying about the negative effects used games could be having on their operations."
Furthermore, the retailer says they will "guarantee" better trade-in credit for games; perhaps as much as 30% better. They can do this due to the low overhead of the online marketplace and could be in stark contrast to GameStop, a company that has enjoyed billions of dollars in pre-owned sales over the years. As an example of the higher trade-in values, EKGaming currently offers $40 credit for Call of Duty: Modern Warfare 3, Assassin's Creed: Revelations, and The Witcher 2.
Well, it's a start. No matter how you slice it, game makers deserve something of those used game sales.
4/24/2012 8:22:44 PM Ben Dutka