THQ Forced To Sell Off UFC License
UFC Undisputed 3Two million copies sold just isn't enough anymore. At least, not in some cases.
THQ did pretty well with the Ultimate Fighting license but now, the company has sold the exclusive license to Electronic Arts because the latest franchise entry, UFC Undisputed 3, didn't even break even, despite the fact that it sold over 2 million units.
This is what THQ told Wedbush Morgan analyst Michael Pachter and it's depressing, because the title in question was the third best-selling game of February. Furthermore, at the time, THQ noted that such sales were "better than expected." So it's a little strange that it still didn't allow the developer - THQ's San Diego studio - to break even. Obviously, the license sale means layoffs have hit THQ.
For now, the publisher will try releasing "low-cost triple-A titles," such as the upcoming South Park: The Stick of Truth, which is slated to launch in March 2013. The game doesn't require as big of a budget but again, the break-even point is 2 million sold...does this sound a little off to anyone else?
Related Game(s): UFC Undisputed 3
Tags: ufc undisputed 3, thq, ufc undisputed 3 sales, ea
6/10/2012 8:46:16 PM Ben Dutka
Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter
Comments (12 posts)
WorldEndsWithMe
Sunday, June 10, 2012 @ 10:17:38 PM
Reply
0 up, 0 down
oONewcloudOo
Sunday, June 10, 2012 @ 10:28:49 PM
Reply
0 up, 0 down
frylock25
Monday, June 11, 2012 @ 1:36:43 AM
2 up, 0 down
MartyRules
Monday, June 11, 2012 @ 3:00:52 AM
0 up, 1 down
oONewcloudOo
Monday, June 11, 2012 @ 8:23:21 AM
1 up, 1 down
ShamRock
Monday, June 11, 2012 @ 12:32:59 AM
Reply
0 up, 0 down
Miggy
Monday, June 11, 2012 @ 9:06:24 AM
0 up, 0 down
frylock25
Monday, June 11, 2012 @ 1:32:51 AM
Reply
0 up, 0 down
___________
Monday, June 11, 2012 @ 4:12:59 AM
Reply
there almost as bad as $ony when it comes to seeing the financial potential in something!
devils third case in point, they have a new IP from one of the most beloved and best game designers in the industry!
creator of 2 of the best series ever created!
and in a genre which is deserted, and allot of people really want!
in short it should sell really well, so there trying to get rid of it!
but games like WWE which cost a bomb to make especially in licensing fees, and never really sell well they keep.
what the?
this game does not cost much to make, and will sell through the roof so lets sell it off.
this series never sells well, and always costs a bomb to make so lets continue driving ourselves into the ground.
its almost like they want to go bankrupt!
0 up, 1 down
Underdog15
Monday, June 11, 2012 @ 10:19:58 AM
Reply
Just sayin'.
1 up, 0 down
Douchebaguette
Monday, June 11, 2012 @ 12:23:56 PM
Reply
Because well, UFC made attempts and also made threats to their sports-personnel in order to hold down EA's MMA game whilst EA would make jokes (valid jokes though) on how inefficiently arcady THQ's installments were in their title.
And just like Dana White, who tries unreasonably tarnishing anyone not participating within the UFC until they join UFC (in which they instantly become the UFC's next hype machine), the same can be said with EA's agreement with Zuffa to join forces and not hold any awkward relations after their previous disputes. Well UFC 3 sales were stale and Zuffa did purchase Strikeforce. That's logical business I suppose.
But when business starts invading the realms of art, we know it all goes to sh*t. Just like all industries these days. Death to Consumerism.
0 up, 0 down
Nas Is Like
Reply
Sunday, June 10, 2012 @ 9:25:11 PM