Crytek: "Clearly, The Future Is Online And Free-To-Play"
If you're unfamiliar with the "F2P" abbreviation, you're a little behind the times.
Gamers aren't the only ones who often have a problem with downloadable content and premium services. Industry insiders and executives, such as Crytek CEO Cevat Yerli, don't like 'em, either.
In speaking to Videogamer, Yerli revealed that his team would only create AAA free-to-play (there's that F2P) games after they've finished their current projects. Crytek Kiev's multiplayer FPS, Warface, will be the first example of this shift, and it will be supported by the team's new social gaming platform, GFACE.
Said Yerli:
"As we were developing console games we knew, very clearly, that the future is online and free-to-play. Right now we are in the transitional phase of our company, transitioning from packaged goods games into an entirely free-to-play experience.
What this entails is that our future, all the new games that we're working on, as well new projects, new platforms and technologies, are designed around free-to-play and online, with the highest quality development."
Yerli went on to say they want to "ensure the best quality, console game quality," so there will be no compromises in terms of effort and resources (budgets remaining between $10 million and $30 million). But at the same time, they want a "price-point of $0 entry." He believes it's the "most gamer-friendly business model" and sees gaming becoming services rather than standard products.
Lastly, in regards to DLC and premium services, Yerli doesn't think they're doing consumers any favors:
"If you look at what kind of games are done in the packaged goods market, with DLCs and premium services and whatnot, it's literally milking the customers to death."
Crysis 3 is set to launch next spring. After that, it's all "F2P" for Crytek.
Tags: crytek, crysis 3, free to play, warface, gface
6/12/2012 9:15:51 AM Ben Dutka
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Comments (28 posts)
Beamboom
Tuesday, June 12, 2012 @ 10:04:46 AM
Highlander
Tuesday, June 12, 2012 @ 12:11:56 PM
Beamboom
Tuesday, June 12, 2012 @ 1:53:18 PM
There was a thriller game on PSN a while back where you bought episodes. Imagine that same idea, paying for additional episodes played in a framework that is "free to play".
Like LA Noire, only you paid for new crime cases, or gadgets that you could use to solve the crimes... Or a game like Kingdoms Of Amalur, where you paid to unlock new dungeons, new classes, new options for character design... New hairstyles, for that matter. I mean, I really don't see the problem at all. It's all up to the creativity of the developers!
Last edited by Beamboom on 6/12/2012 1:57:45 PM
ZettaiSeigi
Tuesday, June 12, 2012 @ 5:34:45 PM
Beamboom
Wednesday, June 13, 2012 @ 2:48:08 AM
I agree it's not an ideal model, heck I don't like the f2p model one tiny bit myself, but is it thinkable, and therefore doable? I say most definitely yes.
It would solve a lot of the "headaches" they've got with the used games market "issues" too. It's just too obvious a solution for them to ignore.
So please note, I am not *defending* anything here, I am merely being logical. This is doable, and might be one plausible alternative towards the goal of full digital + beat used games market.
Think of the f2p model as an advanced form of demo, cause that's really what it is.
Last edited by Beamboom on 6/13/2012 3:00:40 AM
Axe99
Wednesday, June 13, 2012 @ 6:58:36 AM
Beamboom
Tuesday, June 12, 2012 @ 10:30:55 AM
Highlander
Tuesday, June 12, 2012 @ 12:03:11 PM
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The typical video business model has you deliver a game worth buying (in theory). Then extra content is delivered by paid DLC, which has a relatively limited financial commitment from player since they already have the game, everything else is an optional extra.
Yet with the free to play model, the game delivered is little more than a skeleton and almost everything required to actually play the game and advance is sold through micro-transactions. Players have no choice but to embark on a gravy train (for the developer) or micro-transactions to do anything in the game. That is how free to play works. You provide nothing more than a skeleton for free. Maps, items, character options, even additional functionality are sold as DLC through a micro-transaction model that *truly* is nickle and diming gamers.
What a hypocrite! He rails against nickle and diming gamers, and yet that is absolutely the future of Crytek based on this comment; "As we were developing console games we knew, very clearly, that the future is online and free-to-play. Right now we are in the transitional phase of our company, transitioning from packaged goods games into an entirely free-to-play experience."
Let's just call this what it is, double talk and BS coming from a hypocrite.
I'd go as far as to say that free to play will be instrumental in the death of solo gaming, story heavy games and the retail game market. I say this because free to play games have to be geared to drive the continual drip feed of micro-transactions.
A story heavy game would have to be delivered as a series of very short chapters, each of which is paid for through micro-transactions. The developer won't even complete the story when the game framework is launched because that represents a high investment up front. Free to play games offer developers a way to limit their exposure to risk by spreading the development cost of a game over the life of the game. So that as players pay for new elements the next group of new elements are under development. This is completely incompatible with the kinds of story and character heavy solo gaming experiences most of us enjoy. Heavy Rain could never be delivered in this manner. It might be possible to delivery Heavy Rain or something like it in an episodic manner. but it's hardly going to be a free to play micro-transaction driven experience.
If Gamestop want to get pissed about people possibly going all digital or restricting used games. They should be utterly apoplectic over the industry shifting to a free to play model since it's entirely digital, has no physical goods at all, and establishes the relationship directly between the gamer and the developer - cutting out the retail middle man entirely.
Last edited by Highlander on 6/12/2012 12:07:42 PM
kraygen
Tuesday, June 12, 2012 @ 12:36:23 PM
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Imagine a fps where the game is free, but you start with only a couple of weapons and each additional weapon must be purchased with real money, or paying real money for grenades, to upgrade your character, or who knows what else.
The problem I have with this is that while f2p can allow you to play cheaply I personally don't want to make 80 purchases for every game I play.
CH1N00K
Tuesday, June 12, 2012 @ 12:47:07 PM
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I go into Home every now and then(which the initial download was free), but I can't bring myself to purchase any little extras. I know that's a bit of a stretch as to what F2P could be, but it is generally the same business model.
F2P would kill my online gaming days. If every time I wanted to go online with friends, I had to download a new map pack or quest, that would take away from the time where I could be playing a game. At least now, even if all players don't have any of the DLC expansions, you still have the main game that you paid for up front that you can fall back on.
Now that Dust 514 may be going this route, I have a feeling that will be a game I will miss out on. There are too many good games out and being made to invest all my time and energy trying to stay up to date and current on just one...
Crytek can go F2P if they want, there's other game companies out there that aren't going to be ready to make that leap yet, who I will gladly give my money to.
Qubex
Wednesday, June 13, 2012 @ 3:52:47 AM
Remember, ultimately companies want to make as much money as possible for their shareholders.
Greed, it is as simple as that...
Q!
"play.experience.enjoy"
WorldEndsWithMe
Tuesday, June 12, 2012 @ 1:50:39 PM
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Devoting their entire set of studios to this model will probably kill them. If your game isn't very popular then it makes no money at all.
He's right about DLC and stuff though.
Beamboom
Tuesday, June 12, 2012 @ 2:32:16 PM
Either I am not seeing something blatantly obvious here, or you guys need an injection of creativity into yer old bodies! :)
Last edited by Beamboom on 6/12/2012 2:33:40 PM
Highlander
Tuesday, June 12, 2012 @ 2:41:34 PM
Beamboom
Tuesday, June 12, 2012 @ 3:03:21 PM
But lets store this conversation of ours in our memories and wait a couple of years after the next gen consoles are launched. Then we'll brush the dust off this discussion here and see if they found a way or not.
I feel confident. ;)
Last edited by Beamboom on 6/12/2012 3:11:49 PM
WorldEndsWithMe
Tuesday, June 12, 2012 @ 5:24:38 PM
People don't like to pay for what should be in the game, especially the ending. That's how single player would die under this model.
Beamboom
Wednesday, June 13, 2012 @ 12:39:10 AM
There was a time some of us thought online passes would never come to single player games either. Back then some said it was impossible, unthinkable. I even believe Ben wrote an article like that.
I said it was granted it would come for single player games too, just wait and see. That didn't mean I *wanted* it. I don't like online passes one bit. But it's there regardless.
As for my *wish*, I want full games paid upfront. Just like in MMOs, I don't like the f2p model there either. I want access to the entire experience, paid and be done with it.
But that's not the point here.
Do I believe they will find a way to implement the f2p model on single player games? Yes I Do. And I believe they will find a way that single player gamers will accept, eventually. Like it or not.
Last edited by Beamboom on 6/13/2012 12:49:43 AM
Qubex
Wednesday, June 13, 2012 @ 3:54:55 AM
Beamboom
Wednesday, June 13, 2012 @ 5:57:46 AM
however, let's at least see what the model means in practise, shall we? Like the discussion about the DLCs: Many of the DLC deals are really bad. However there *are* exceptions. The Borderlands DLC are *great*, same goes with the Fallout DLCs. That's DLC the way they should be.
Surely the same theory must be valid for the f2p model: There gotta be good and bad deals also within that framework.
Last edited by Beamboom on 6/13/2012 5:59:12 AM
Advent Child
Tuesday, June 12, 2012 @ 4:43:31 PM
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homura
Tuesday, June 12, 2012 @ 9:43:32 PM
Reply
___________
Wednesday, June 13, 2012 @ 5:58:22 AM
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crysis for instance if that went free to play which parts would be free and which would you pay for?
paying per mission would just be silly, and so would paying per weapon or ability.
you play the game so you should have access to everything the game was intended to be used!
only thing i could see this working with is if campaign was free to play and the MP was paid.
but than what about the thousands of people which will just play the campaign, not really fair for the developers.
this is just a stupid idea!
only thing that needs to change on how games are delivered is the pricing on them!
we need a campaign only model or MP only model.
its just stupid people paying full price and only using half the game.
me for instance why should i pay 110 bucks for BF3 when i only play the campaign.
why should i pay as much as other people who play the campaign, co-op and MP?
publishers really need to start splitting up the modes and release them seperatley!
that way those who only want the campaign only pay for the campaign, instead of paying for things there never going to use!

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jaybiv
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Tuesday, June 12, 2012 @ 9:41:06 AM