PS3 News: Sony Tops Brand Name Power Index - PS3 News

Members Login: Register | Why sign up? | Forgot Password?

Sony Tops Brand Name Power Index

Recognition and trust are two very different things in the corporate world, apparently.

According to results from AlixPartners LLP and posted by GameDaily.biz, Sony is just as powerful as ever. AlixPartners conducted their annual 2007 Brand Power Index ranking study, and based on a survey of 5,000 consumers, Sony is the most powerful brand name out there. This particular index supposedly tried to distinguish between popularity and "true brand name power" via a trust-versus-distrust formula.

"While Nike was, by far, the most frequently mentioned name when consumers were asked to select any favorite brand, the ratio of consumers who trust Nike - both the brand and the company - to those who distrust it lowered its final score," said Fred Crawford, a managing director with AlixPartners who also oversees the AlixPartners Consumer Sentiment Index. "On the other hand, other great brands such as Newman's Own [33rd], Ben & Jerry's [41st] and 3M [86th] have tremendous trust among consumers, but their penetration in the marketplace remains quite low."

It's an interesting look at how consumers view corporate names, and how it goes far beyond simple recognition. That Nike symbol might be recognized in another universe at this point, but trust is always what ultimately matters. The list of the top 10 looks like this:

1. Sony (NYSE-SNE)

2. Johnson & Johnson (NYSE-JNJ)

3. Kraft (NYSE-KFT)

4. Procter & Gamble (NYSE-PG)

5. Campbell's (NYSE-CPB)

6. Toyota (NYSE-TM)

7. Tylenol

8. Dell (NasdaqGS-DELL)

9. General Mills (NYSE-GIS)

10. Hewlett-Packard (NYSE-HPQ)

4/28/2007 Ben Dutka

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous

Comments (0 posts)

There are no comments to display.

Leave a Comment

Please login or register to leave a comment.

Our Poll

Got the Wii U?
Yep, had mine since day one.
Yeah; I just recently picked it up.
No, but I might get one soon...
No, and I don't ever want one.

Previous Poll Results