Sega To Position Themselves As A "Content Led Organization"
Sega has been doing some reevaluating recently and they've decided to shift their focus a little.
Today, Sega Europe has confirmed that as a result of the recent company restructuring, they've decided to pin their hopes on "developing new and existing digital content as well as driving key IP for packaged goods." In turn, Sega will be closing offices in France, Germany, Spain, Australia, and Benelux.
Said Sega Europe COO Jurgen Post:
"SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise. The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future."
Well, we certainly hope so. Sonic has seen a bit of a rejuvenation in the digital world, but Sega's packaged goods have sort of been floundering this generation. Sales are tough to come by in this highly competitive market, so a "realignment" was probably a good idea. Besides, Sega can't go away completely. That just wouldn't be right.
6/28/2012 10:34:21 AM Ben Dutka