PS3 News: EA: It's A Bad Idea To Ignore New IPs - PS3 News

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EA: It's A Bad Idea To Ignore New IPs

Okay, it's true that sequels and easily recognized franchise names often equate to big sales in the gaming industry.

And although EA is one of the publishers that has benefited from such franchises, they don't believe that focusing exclusively on established titles is a good idea. In fact, as EA Games Label boss Patrick Soderlund told USA Today, it'd be a "costly and short-lived mistake."

"As game makers, we have to continuously work and launch new intellectual properties into the market. If we think we can live off of our existing brands and that only, I think it will not only be costly, but a short-lived mistake.

I still think there's a lot of creative juice in brands like Battlefield and Need For Speed and a bunch of our franchises, but I also do think there's a lot of room for new intellectual properties. We are investing in that today, and you will see new IPs from EA and the Games label in the future."

The new Battlefield 3 Premium service enlisted 800,000 in its first two weeks of existence, and there's no doubt that the BF name will continue on, as will Need for Speed. But EA has also introduced the Dead Space franchise this generation, and we remember Mirror's Edge with a great fondness. We love innovative new IPs, too, but couldja maybe give us ME2...?

Tags: ea, electronic arts, gaming industry, video games, gaming culture

7/1/2012 9:04:45 PM Ben Dutka

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Comments (9 posts)

WorldEndsWithMe
Sunday, July 01, 2012 @ 9:47:52 PM
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Somebody somewhere in a deep dark basement is probably working on Mirrors Edge 2. I know Dante's Inferno only sold a million copies but I think it could do even better if it built even more on the God of War formula.

I get more excited for new IPs and reboots this gen than sequels. They all seem to be taking new directions I don't agree with where something like Dishonored looks very fresh. Good to hear EA won't be taking the Activision route.

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SixSpeedKing
Sunday, July 01, 2012 @ 10:43:27 PM
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I agree new IPs have to be paid attention to. If they weren't we wouldn't have game franchises like God of War and Uncharted. They just need to be of good quality and they will succeed and perhaps even turn into new franchises.

As for Mirrors Edge 2, they better still be working on it as I have been waiting so patiently for it and want it very badly.

Last edited by SixSpeedKing on 7/1/2012 10:45:07 PM

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Losianose
Monday, July 02, 2012 @ 2:27:35 AM
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Indeed, new titles keep things fresh, interesting, and provide new experiences for us as gameplayers.

I really enjoyed Mirror's Edge (and would still have a copy if I had on ps3) and as a free runner, have been waiting for 2.

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Losianose
Monday, July 02, 2012 @ 2:28:49 AM
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*(and would still have a copy if I had it on ps3)

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Qubex
Monday, July 02, 2012 @ 2:29:57 AM
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"EA: It's A Bad Idea To Ignore New IPs"... must say I agree 100%...

We need new worlds, characters and stories to explore... it is never enough!

Q!

"play.experience.enjoy"

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___________
Monday, July 02, 2012 @ 5:01:10 AM
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for once a companies not spewing BS!
how refreshing!
actually come to think of it, EA are probably the ones with the most new IPs this gen!
dead space, mirrors edge, dantes inferno, battlefield bad company, KoAR, the godfather (ok not a new IP, but for a video game it is), mass effect, overstrike, crysis, not to mention revivals of old school franchises like syndicate and MoH.

i wish they would do a sequel to dantes inferno!
they really need to split visceral into a larger team like what ND have done so they can have 1 team working on dead space 3 and another working on dantes inferno.
and please for the love of god no more dead space after 3 for a few years!
once 3 is finished that team should go work on another new amazing new IP!
just like how they shocked the industry with dead space, they need to work on something new let them get creative so they can do the same again.
only so much time can be spent working on one game till a man goes INSANE!
dunno how treyarch and IW do it, to be honest id want to blow my brains out after 2 titles!

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ProfPlayStation
Monday, July 02, 2012 @ 7:34:30 AM
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I think one thing that developers and publishers overlook very often is that a new IP is not automatically going to be a cash cow. A first game builds a fan base, and the sequel exploits it. An example I often like to use is that of Uncharted and Heavenly Sword. They both launched at about the same time, in an odd market, and enjoyed fairly good returns, building a fan base. Naughty Dog made a second Uncharted, to huge success. Ninja Theory abandoned what they'd built because it wasn't an instant hit, and bumbled around with Enslaved.

On the flip-side there's making too many sequels and exhausting your brand. There's a reason that great series' tend to run in trilogies; it's just the right amount.

Long story short: Mirror's Edge 2. NOW!

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WorldEndsWithMe
Monday, July 02, 2012 @ 9:34:04 AM

I agree, ya just can't expect the first game to be huge. You have to build on that success.

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Beamboom
Monday, July 02, 2012 @ 8:07:43 AM
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I'd much rather take a new good IP than an equally good sequel, almost regardless.

There is something fresh and unique about getting a new and unexplored title. A sequel can never give that same feeling of discovering something new.

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