EA: It's A Bad Idea To Ignore New IPs
Okay, it's true that sequels and easily recognized franchise names often equate to big sales in the gaming industry.
And although EA is one of the publishers that has benefited from such franchises, they don't believe that focusing exclusively on established titles is a good idea. In fact, as EA Games Label boss Patrick Soderlund told USA Today, it'd be a "costly and short-lived mistake."
"As game makers, we have to continuously work and launch new intellectual properties into the market. If we think we can live off of our existing brands and that only, I think it will not only be costly, but a short-lived mistake.
I still think there's a lot of creative juice in brands like Battlefield and Need For Speed and a bunch of our franchises, but I also do think there's a lot of room for new intellectual properties. We are investing in that today, and you will see new IPs from EA and the Games label in the future."
The new Battlefield 3 Premium service enlisted 800,000 in its first two weeks of existence, and there's no doubt that the BF name will continue on, as will Need for Speed. But EA has also introduced the Dead Space franchise this generation, and we remember Mirror's Edge with a great fondness. We love innovative new IPs, too, but couldja maybe give us ME2...?
7/1/2012 9:04:45 PM Ben Dutka