EA: "We Will Be 100% Digital, Period"
Hope you're not afraid of change, Mr. Aging Gamer.
Analysts and industry insiders have often predicted that the video game industry will eventually become all digital in terms of distribution. Most agree this is a ways off, but EA claims they'll be "100% digital" in the "near future."
During a Games Industry interview, EA Label boss Frank Gibeau said that although regular retail will continue to be a part of their business, the digital age is nigh. His comments come not long after EA experienced its first $1 billion+ year in regards to digital sales. Said Gibeau:
"It's in the near future. It's coming. We have a clear line of sight on it and we're excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we're doing."
The good news is that they really won't abandon brick-and-mortar retailers tomorrow. The option will simply be there for those who want to go the digital route. It's just that from EA's standpoint, the fastest-growing aspect of their company is in the digital realm, so the shift is basically inevitable.
Added Gibeau:
"But if customers want to buy a game at retail, they can do that too. We'll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we'll go in that direction," Gibeau continued. "For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future - much like your question about streaming and cloud - we're going to be a 100% digital company, period. It's going to be there some day. It's inevitable."
Hey, so like...remember the GameBoy? I do. It's in the next room. I kinda like it. ...yes, yes, I know; games are vastly superior today. But digital will never be superior to physical, I say.
Tags: ea, electronic arts, next generation, gaming industry
7/2/2012 8:26:23 PM Ben Dutka
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Comments (26 posts)
Highlander
Tuesday, July 03, 2012 @ 11:16:59 AM
BTNwarrior
Monday, July 02, 2012 @ 9:54:32 PM
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WorldEndsWithMe
Monday, July 02, 2012 @ 9:59:31 PM
Reply
DjEezzy
Monday, July 02, 2012 @ 10:40:58 PM
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Underdog15
Tuesday, July 03, 2012 @ 1:12:23 PM
556pineapple
Tuesday, July 03, 2012 @ 1:40:54 AM
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Last edited by 556pineapple on 7/3/2012 1:41:21 AM
Beamboom
Tuesday, July 03, 2012 @ 9:44:07 AM
Underdog15
Tuesday, July 03, 2012 @ 1:15:00 PM
I have friends that come over that will scan over my collection and try a game they've never seen/tried before. I love that ability to entertain.
Both of those solutions will make being a gamer more restrictive and less enjoyable. Perhaps not for people who always have top notch connectivity that never hiccups, but for some, definitely. It limits accessibility, and that's a big business no-no.
And this is assuming also that no one wants hard copies anymore and everyone WANTS digital.
Last edited by Underdog15 on 7/3/2012 1:16:21 PM
Beamboom
Tuesday, July 03, 2012 @ 2:59:09 PM
And I think it will be like that. With cloud storage you don't need to store all files locally, and else it will be like much with your Steam account on a PC or your smart phone for that matter, in that you only keep on your local storage device what you currently are using, but once paid for you can forever just download the programs again should you want to revisit them.
And when the collection is all digital, it's just files and the rights to download then anyway. So I can easily imagine an interface where your friends can browse all the games you got access to, without having to have them downloaded. Think how the downloaded games are browsable today on the PS3, and expand on that.
Also, keep in mind that the bandwidth will only increase and fall in price over the coming years.
So while I prefer a physical library, I'm not all that worried about it.
Last edited by Beamboom on 7/3/2012 3:05:54 PM
Lawless SXE
Tuesday, July 03, 2012 @ 1:46:52 AM
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I can't say that I'll never be content with digital, but with things being the way they are now... give me physical media or I quit gaming!
Qubex
Tuesday, July 03, 2012 @ 4:26:24 AM
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I was proporting this would happen with some confidence a few years ago on PsxExtreme... I see it as the only way forward for the developers to make gaming and distribution cheaper...
Add the DLC and Micro-Transactional model taking centre stage, and our gaming landscape has changed forever...
Quite sad really!
Q!
"play.experience.enjoy"
Highlander
Tuesday, July 03, 2012 @ 11:18:08 AM
___________
Tuesday, July 03, 2012 @ 5:37:02 AM
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they say there not abandoning brick and mortar stores, but there going 100% digital.
so isent that abandoning brick and mortar stores?
i dunno about anyone else, but i certainly am not looking forward to waiting 200 hours for battlefield 4 to download, and having to go out and buy a new HDD because it wont fit!
not to mention release day the servers will be hammered so much with everyone downloading it they will give up the ghost.
sigh, has this industry learned nothing from diablo 3?
sorry EA, and games industry but the day you go digital only is the day we part!
Highlander
Tuesday, July 03, 2012 @ 11:31:26 AM
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With games the folks at OnLive want to talk about streaming games (and don't want to talk about network latency). Myriad companies want to talk about digital delivery such as Steam.
But you know, the problem is that none of these people want to talk about the core issue. The Network.
The Internet for most people is *NOT* the following;
Ultra-reliable
Ultra-high bandwidth
Cap-less
Inexpensive
For some, broadband is not even an option.
As a for instance, I have Comcast Xfinity. I previously had ATT Fast Access DSL. I switched to Xfinity because DSL's bandwidth was horrible. With more than one person using the net at one time, it was unusable. If someone was streaming video, nothing else worked well. Online games failed. The speed upstream was poor too, three players in Burnout Paradise was more than enough to max out the connection and cause problems.
Now I have ComCast, and it's a lot faster, it could be faster than it is, but it's fast enough. However, I do have a data cap, and if people are streaming video, it is possible to get close to that cap, especially downloading some of the bigger items from PSN. However the worst aspect of ComCast for me is reliability. Currently I lose my connection briefly intermittently all day. At night it is particularly bad. Dropped connections has always been an issue with Xfinity. So when it works it's great, but when it doesn't it's not. The best thing about my local ComCast affiliate is how wonderful their customer service is. I mean, imagine only having to wait 8 days for a tech to call... It's really annoying to try playing online when your Internet is playing Russian roulette with your connection all day/night.
In the end, digital delivery is still something of a fiction to me. I don't know of any country where the Internet service is 99.999% reliable, ultra-high speed, has no data cap and is inexpensive. As long as crappy service quality, patchy data rates, data caps and high costs rule the roost - which they do in every major market - digital delivery will be at best a secondary option.
Highlander
Tuesday, July 03, 2012 @ 11:42:03 AM
Last edited by Highlander on 7/3/2012 11:42:47 AM
Beamboom
Wednesday, July 04, 2012 @ 12:30:42 AM
Introducing: Norway. There's only data cap on mobile services (in that you pay for data beyond that cap, usually 500mb/month is included), never on broadband at home.
I got two servers running at home and they are *never* inaccessible (search for "The JAMmer" on shoutcast and you'll find one of them), that's how reliable the connection is. The connection is fast enough for us to never experience our connection as a bottleneck (70/10 mbps) and it is so cheap that most just got their broadband covered by their employer as part of the contract.
And while it obviously is not like this in every country today, this is what the gaming companies prepare for. Internet access will eventually be as common and as reliable as the electric power grid is today.
Last edited by Beamboom on 7/4/2012 12:44:12 AM
Qubex
Wednesday, July 04, 2012 @ 4:32:04 AM
Underdog15
Tuesday, July 03, 2012 @ 1:51:25 PM
SmokeyPSD
Friday, July 06, 2012 @ 5:46:17 AM
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