Well Ubisoft, You Better Start Showing Americans Dying
Yep. Believe it or not, you better get on this, Ubisoft.
There was no way to reach the launch of Assassin's Creed III on October 30 without some waste-of-space political controversy popping up. But thankfully, damage control for the publisher in question isn't tough. Quick fix.
Some have wondered why we haven't seen Americans - or in this case, future Americans; i.e., ex-British or rebels striving for their freedom - dying in trailers for ACIII. The latest trailer, which you may have seen on TV, hasn't helped matters because once again, we only see Redcoats being killed by the main character, Connor. Most are just saying they're not concerned about who is being killed; they're more annoyed at Ubisoft's "false advertising."
In other words, the publisher has said that Connor, being half-Native and half-British, has no concrete allegiance and the player will have free reign in the game. It's not that people don't believe that, per se; they just want to see evidence of that open freedom in the trailers. So in other words, Connor should be cutting through members of both sides of the war. Therefore, if Ubisoft keeps releasing such trailers, they're going to continue to take flak for not being "true to their word" or some such nonsense.
I'm not going to make any further statements on this; I've already said my piece. I'm just saying that for Ubisoft, the answer is simple- As ridiculous as it sounds, Americans are upset that Americans aren't dying in trailers featuring the Revolutionary War. So all you gotta do is make up a trailer where Conner is slashing blue coats in great abundance and all this goes away. Don't say anything, don't make any official statement; nobody in this case is willing to listen to reason, logic, or any other perfectly rational explanation from a marketing/advertising standpoint, so don't bother. Just do what the audience bids.
And don't question it too much. When one of you head honchos is standing before the design team in relative consternation, shrugging his shoulders and going, "Well, uh...we tried to be as politically correct as humanly possibly by making up a half-Native, half-British protagonist but it seems that wasn't good enough," just accept the reality. And by the way, in that trailer, you had better count the exact number of red coats and blue coats that fall under Connor's blade or gun. It had best be the same number of deaths for each side, or you'll just have to do this is all over again.
Sorry guys. Way of the world, ya know.
7/4/2012 9:01:04 PM Ben Dutka