Sony Christmas Strategy: "Go Big On Family-Friendly Titles"
The Last Of Us, Beyond: Two Souls, and God of War: Ascension won't hit until next year. So what big PlayStation 3 exclusives will fuel hardware sales for the 2011 holiday season?
After all, while we expect both Sly Cooper: Thieves in Time and PlayStation All-Stars Battle Royale to be great, they're probably not "blockbusters" in the strictest sense of the term. And typically, PS3 owners have come to expect some massive big-time titles for the holiday season; Uncharted has often led the charge, for example. So what's Sony's plan? Well, according wo that Sony Worldwide Studios boss Shuhei Yoshida told Game Informer (as cited by Gaming Everything):
"We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that’s a natural time to aim at. Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties’ big core games."
You may recall that Sony spent a great deal of time with Wonderbook at E3. I've got no problem with a family-friendly approach (it has worked for Nintendo for years), but I'll definitely miss the mature heavy hitters.
7/22/2012 8:43:10 PM Ben Dutka