Ubisoft: Tougher To Produce New IPs At The End Of A Generation
We say we're not overly anxious for the next generation to arrive. But one of the industry's biggest publishers says this elongated console cycle is hurting creativity.
Ubisoft CEO Yves Guillemot told Gamasutra that new machines are "long overdue" and game makers are "being penalized" by this lack of new technology.
Guillemot believes that fresh technology helps boost creativity, which in turn gives rise to new IPs. He argues that as a generation goes on, it gets harder and harder to generate entirely new titles and franchises. Said Guillemot:
"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation. Our customers are very open to new things. Our customers are reopening their minds--and they are really going after what's best. … At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."
It's probably true that gamers are more open to new ideas at the start of a new generation. That only makes sense. And it's also true that fresh IPs are incredibly risky and can be the death knell for smaller companies (something Ubisoft probably doesn't have to worry about). So given that, do you agree with Guillemot?
7/23/2012 12:00:12 PM Ben Dutka