EA: Digital Will Rule, But We'll Never Abandon Physical Media
It seems inevitable at this point.
Electronic Arts says that eventually, the majority of their revenue will come from digital products rather than traditional boxed products. This is what company COO Peter Moore told Reuters in a recent interview. And as expected, he says the switch is "not far away."
"There will come a point, whether it is two or three years from now, when we say, 'We are doing more in digital media now than we are in physical media,' and it's clearly … not far away."
Moore cited EA's record $1.2 billion they earned in the digital sector over the previous fiscal year and obviously, that number is expected to rise in the future. The publisher has 41 social mobile and free-to-play games in the hopper, with even more looking to be developed for the near future. However, this doesn't mean EA will cut out boxed products altogether. Added Moore:
"We will never abandon physical media. As long as the consumer wants to buy something on a disc, we will be there to offer it."
Well now, wait a minute...doesn't that statement sort of imply that if too few consumers care about physical media, EA won't offer it? No company as big as EA will continue to produce something only a tiny handful of consumers want, right? That just doesn't seem logical.
8/13/2012 10:10:04 AM Ben Dutka