Raymond: Gamers Demanding Perfection Limits Innovation
Over the weekend, we asked if gamers truly want originality. After all, we're much happier buying games we know we'll like.
And Ubisoft boss and veteran designer Jade Raymond expands upon this point, saying that with such demanding consumers, most developers don't want to test the waters. In speaking to OXM, Raymond spoke about how the most popular games are starting to rule the industry's current trends.
"One of the things I see that's different [about the industry today] is that our audience expects perfection. Before, there were only, say, two million people playing games - they were real fans and they were playing every game. They were willing to forgive bugs, and try things that weren't as much fun because they were different.
Now, there are 30 million people buying and they only buy the top five," she went on. "They expect perfection. I think that growing up with everything being so good, so easy to use, there are certain expectations."
And as a result, those expectations tend to limit innovation and originality because quite frankly, we're not all that forgiving. As Raymond says, gamers freaking out over bugs and other flaws is common and it can impact sales. Throw in the always-on Internet where people are constantly trading complaints and information, and the "expectations for perfection" theory seems quite sound.
Tags: ubisoft, jade raymond, gamers, gaming industry, innovative games
8/13/2012 8:31:13 PM Ben Dutka
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Comments (18 posts)
WorldEndsWithMe
Monday, August 13, 2012 @ 10:54:46 PM
wackazoa
Tuesday, August 14, 2012 @ 10:03:57 AM
WorldEndsWithMe
Monday, August 13, 2012 @ 10:20:21 PM
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Fane1024
Tuesday, August 14, 2012 @ 2:07:23 PM
homura
Monday, August 13, 2012 @ 11:04:48 PM
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I think it doesn't limit innovation, it just a question of if you really have the guts to test the waters. And some developers are willing to take the risks. And if the game is good, we will buy it. Some good marketing also helps big time. And some developers really just want to make a lot of money always, so they don't gamble at all in innovation. And of course some will be pissed if the game has so many bugs. Who will be happy if the game is broken and can't finish it? If you're making a game at least aim for perfection, new IP or an established franchise.
Last edited by homura on 8/13/2012 11:23:14 PM
Rogueagent01
Tuesday, August 14, 2012 @ 12:41:13 AM
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In my opinion this gen has had more bugs then many of the earlier gens combined, and that is not the consumers fault. Devs are getting better, but the pubs are putting ridiculous amounts of pressure on the devs to deliver what she is calling perfection in a very small time frame.
And I am sorry that they can't see the downloadable market for what it is, it is a remarkably great place to test the market on any new ideas. It allows you to create, bug-proof, and get a reasonable idea of whether or not gamers would be willing to shell out big money for those ideas. It is also a great place to create extra revenue while you are working on your bigger titles. Use the tools you have at your doorstep, don't simply look for an excuse to say "this is what it is".
WorldEndsWithMe
Tuesday, August 14, 2012 @ 1:14:30 AM
BikerSaint
Tuesday, August 14, 2012 @ 1:55:15 AM
___________
Tuesday, August 14, 2012 @ 4:29:30 AM
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im sorry jade but that is just a piss poor excuse!
people do not demand perfection.
no one is perfect, were never going to see a perfect game there will always be flaws in every game no one expects against that!
games are always buggy, uncharted 2 one of THE best most highly polished games of all time had a bug in the last level which prevented some people from finishing it.
and how did that go?
its one of THE most beloved games of the industry!
Alienange
Tuesday, August 14, 2012 @ 6:36:09 AM
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The other 20 million people buying "the top 5 games" are what I like to call "the loud-mouth group." A group who THINKS they know gaming and are quick to yell and scream about what's wrong with games. These same people cause "wars" on the net over which system or game is "better." They don't love games like the first group, they are entitled and demanding of games.
I realize that big publishers must appeal to that large crowd of loud mouths because that's where the majority of the money is, but don't go on record saying the "real fans" have grown to a throng of 30 million strong. That's just not accurate. The loud mouths have attached themselves to those real fans and are making a mess out of the industry, but they are NOT real fans. They're just people who buy "the top five" because they're either told to by those who know, or they only buy a game or two a year so they don't want to be wasting their money on a "bad" game.
I highly recommend she take another look at the gaming scene. Take a good look at Minecraft or DayZ and try to figure out what's going on there. Are THEY perfect games? Nope. Are they easy to use? Nope. And yet the gaming wildfires are burning in that direction. Why is that Raymond? I'll tell you. Because SOME companies know that the real fans still exist and, although not 30 million strong, that's all they care about and that's who they are developing for. In fact, these companies often consist of real fans and not just people who want a paycheck.
Rogueagent01
Tuesday, August 14, 2012 @ 12:47:16 PM
And I also agree with you that the crowd she speaks of has grown much larger than it was, I know far to many gamers that play many different types of games both from the "top 5" and even from say the "bottom 5". I just looked at my friends list and I would say at least 70 of them on there have a very diverse trophy count, let alone all the people I know outside in the real world that have massive collections.
LaasYaNir
Tuesday, August 14, 2012 @ 8:06:33 AM
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Back in April, she was saying that developers need to "grow up" and be more innovative. It's like she's saying two different things now. To me, it seems as if she's saying these things to get her name in the press and promote the upcoming AC3. Not a bad thing...but doing it in such a negative way is a bit off-putting.
xenris
Tuesday, August 14, 2012 @ 8:41:29 AM
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I have always played a variety of genres, actually I would say I am one of the most genre diverse gamers I know. But none of my friends are, and for her to say that gamers used to play everything, well I have a hard time believing that.
Call of Duty sells ridiculous amounts EVERY year yet the netcode and online issues that plagued the first MW game are largely still there. Gamers clearly aren't demanding perfection, and if Call of Duty is the pinnacle of perfection then I don't want to live on this planet anymore ;)
Some of my favourite games have been unpolished, I liked Alpha Protocol and it was one of the weirdest borderline broken games I have played. I liked it because well how many spy RPGs are there?
Gamers seem to reward uniqueness, look at the souls series. Its a Niche title that sold extremely well because it was DIFFERENT, not because it was perfection. If a game is broken then yeah we wont play it.
There is a difference between perfection and what Raymond is saying. Not to mention the industry has done this to itself. Some publishers are still trying to chase those CoD numbers and keep failing, then blame us for not supporting them? Maybe we want more unique games that aren't all dusty desert shooters with michael bay explosions. Then you have devs like CDProjekt Red who makes awesome unique games like the Witcher 2, with No DRM, free DLC and patches over a year after release and they are still making profits. I think part of this is publishers and devs spending WAY too much money on production costs, and PR campaigns. Like someone said above its ridiculous that a game should have to sell 3 million copies to be a success.
So I have a hard time sympathizing with this women. True gamers complain a lot, but complaining does not equal low sales. Look at all the hate CoD gets, and those same hates for some reason still buy CoD year after year. I have friends who say, man this sucks I'm done with this, but apparently they forget all of that 9 months later when they let a trailer get them hyped up.
Rogueagent01
Tuesday, August 14, 2012 @ 12:40:10 PM
And I would love to see the 2 million she claims played everything...I don't know of a single person that has all the games or even a high majority from say the PS1 or PS2 era, and I know several collectors.

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LimitedVertigo
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Monday, August 13, 2012 @ 9:36:27 PM
Last edited by LimitedVertigo on 8/13/2012 9:36:35 PM