Raymond: Gamers Demanding Perfection Limits Innovation
Over the weekend, we asked if gamers truly want originality. After all, we're much happier buying games we know we'll like.
And Ubisoft boss and veteran designer Jade Raymond expands upon this point, saying that with such demanding consumers, most developers don't want to test the waters. In speaking to OXM, Raymond spoke about how the most popular games are starting to rule the industry's current trends.
"One of the things I see that's different [about the industry today] is that our audience expects perfection. Before, there were only, say, two million people playing games - they were real fans and they were playing every game. They were willing to forgive bugs, and try things that weren't as much fun because they were different.
Now, there are 30 million people buying and they only buy the top five," she went on. "They expect perfection. I think that growing up with everything being so good, so easy to use, there are certain expectations."
And as a result, those expectations tend to limit innovation and originality because quite frankly, we're not all that forgiving. As Raymond says, gamers freaking out over bugs and other flaws is common and it can impact sales. Throw in the always-on Internet where people are constantly trading complaints and information, and the "expectations for perfection" theory seems quite sound.
8/13/2012 8:31:13 PM Ben Dutka