Ubisoft: Annual Releases "Keeps The Brand In People's Minds"
Some people aren't big fans of the "annualization" of video game franchises, arguing that rapid-fire releases can impact product quality.
Well, Assassin's Creed developer Ubisoft says that yes, in fact, it's all about quality, but there's still a definite upside to launching a new series iteration on an annual basis: It keeps the brand "in people's minds."
Ubisoft Montreal creative director Alex Hutchinson spoke at GDC Europe about the subject and as reported by Eurogamer, he says if the quality is there, why shouldn't they release a new entry every year? Said Hutchinson:
"I find it strange we've decided yearly is too often. If Radiohead put out an album every month, I'd buy it. It's about the quality."
They can also "keep telling the story," which makes the franchise feel more continuous, and he likened the difference between Assassin's Creed II and Assassin's Creed III to the gap between Call of Duty and Medal of Honor. Basically, he says his team treated this year's AC as an "entirely new franchise," which we don't necessarily doubt. Also, it's important to note that if a brand name lingers too long and doesn't remain active, popularity can take a nose-dive...
Anybody recall the lower-than-anticipated sales of Max Payne 3 and Twisted Metal just this year...?
8/15/2012 8:54:11 PM Ben Dutka